Digital Marketing Executive

Summary about this job

Detail information about job Digital Marketing Executive. Terms and conditions vacancy

A fantastic Opportunity with a newly created role based in Sydney for a stand out Digital Marketing Executive. This role is working for one of the fastest growing financial services businesses.

The Digital Marketing Executive is responsible for the development, execution and measurement of a wide range of integrated campaigns to support and drive the effective ROI and multi-million dollar digital media budgets as well as being responsible for implementing innovation and performance initiatives across all digital activities. You will be responsible for end-to-end campaign management and execution including: email marketing and marketing automation (campaign execution and management), content marketing (production and coordination), social media marketing, online campaigns (Programmatic/display advertising and SEO is critical), tactical offers, copywriting and reporting.

Key Responsibilities Include:

• Perform day-to-day campaign activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of nurture, perpetual and rapid response.
• Develop and manage tactical campaign plan and calendar
• Employ testing and tracking tools using A/B testing and leveraging services such as Google analytics to improve e-mail and web marketing results.
• Produce and manage content for newsletters, social media and ads
• Responsible for daily management of digital activity across core regions of AU, NZ and SG (70% focus), and assisting with digital activity across growth regions of CN, CA and STB (30% focus)
• Coordinate implementation of localised digital strategy per region through planning and execution of digital campaigns, channel optimisation and new initiatives.
• Resolve issues and introduce new functionality and process improvements through the coordination of new group and regional dev projects in APAC
• Creative concept development and copywriting
• Set up and manage online campaigns and advertising (SEO, SEM, retargeting)
• Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution
• Liaise with APAC marketing team and agencies to coordinate initial set up and ongoing tracking requirements for digital marketing activity.
• Prepare reports and brief in complex/scheduled reporting requirements to BI resource to assess effectiveness of digital activities and monitor website performance.
• Analyse and provide recommendations on creative, content, and further testing for channel optimisation
• Track performance data from campaigns to measure success and incorporate learnings in future campaigns
• Provide regular reporting and insights to relevant stakeholders on campaign effectiveness
• Collaborate closely with inside sales and regional marketing to ensure sales targets are met

Skills & Experience

• Tertiary qualifications in marketing or similar
• A strong understanding of PPC, programmatic/display advertising and SEO is critical, as is sound knowledge of the digital landscape and a passion for data and analytics.
• Knowledge/experience of CSS/HTML/JS implementation and good understanding of Adobe Creative Suite, Google Analytics, Google Webmaster Tools.
• Experience in coordination of digital campaigns and digital projects from planning through to delivery, resulting in increased business and improved customer experience.
• 3+ years' minimum experience if in Fin services this would be advantageous - B2C and B2B
• Strong communication and stakeholder management skills
• Creative copywriting
• High attention to detail
• Good time management, highly organised, with initiative
• Resourceful with ability to seek solutions and suggest resolutions
• Ability to work independently, while also functioning and contributing as part of a team

• Proactive and energetic personality

If this sounds like you, please get in touch immediately - for more information call Claire Lomax on 02 9270 2629 or email

IMPORTANT: By submitting your email address and any other personal information when you APPLY to a job, you consent to such information being collected, held, used and disclosed in accordance with our COLLECTIONS NOTICE and PRIVACY POLICY.

http://www.bluefinresources.com.au/privacy-policy