Digital Marketing Analyst - Strategic Insights / Google Analytics

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Amazing opportunity for a Digital Marketing Analyst or Campaign Analyst to join a data analytics innovation, insights & strategy group. Google Cloud!

Summary about this job

Market Research & Analysis

Company: Talent Insights Group Pty Ltd

Location: Sydney

Work type: Contract/Temp

Salary: Excellent Daily Rates - Long term 12 months

Phone: +61-2-6187-5215

Fax: +61-3-3487-1006

E-mail: n\a

Site:

Detail information about job Digital Marketing Analyst - Strategic Insights / Google Analytics. Terms and conditions vacancy

  • Fantastic Company Culture, Travel Benefits and Support
  • Client side role with an agency culture
  • Work on start up businesses and projects
Great opportunity for Mid level Digital Marketing Analyst to join a strategic Insights team for a major industry player.
  • Fantastic Company Culture, Travel Benefits and Support
  • Permanent Role in a growing strategy insights team 
  • Great Working Environment, Training and Career Opportunities
You will be responsible for developing insights and analysing performance from various campaigns across their different online businesses in the loyalty space. Help establish successful communication and marketing strategies. Your role will provide actionable insight to improve the return on investment from campaigns, and improve products and services. This includes campaign performance, customer analytics and customer segmentation 
 
Responsibilities include:
  • Work with strategy, marketing and other analytics teams across the business 
  • Using SQL to build datasets that are the single version of the truth on campaign performance & deliver the results into self-serve dashboards using tableau
  • Develop, evolve and measure appropriate metrics and tools to provide reports and analysis as actionable strategic insights
  • Work with Core analytics teams to ensure that existing data quality is constantly improved
To be successful in this role you will:
  • Experience with online analytics tools (Google Cloud, Google Analytics or Google BigQuery, Google Tag Manager)
  • Intermediate SQL 
  • 2-5 yrs in Customer Insights, Campaign Analysis, database marketing or customer analytics role.
  • Including campaign analysis. end-to-end campaign analysis including testing performance
  • Any experience in either SAS / R / Python would be a bonus 
  • Degree in a quantitative discipline (i.e. Quantitative Economics, Econometrics, Mathematics, Statistics, Engineering, Science, etc.) 

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