Digital Marketing Analyst - Strategic Insights / Google Analytics
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Amazing opportunity for a Digital Marketing Analyst or Campaign Analyst to join a data analytics innovation, insights & strategy group. Google Cloud!
Summary about this job
Market Research & Analysis
Company: Talent Insights Group Pty Ltd
Location: Sydney
Work type: Contract/Temp
Salary: Excellent Daily Rates - Long term 12 months
Phone: +61-2-6187-5215
Fax: +61-3-3487-1006
E-mail: n\a
Site: n\a
Detail information about job Digital Marketing Analyst - Strategic Insights / Google Analytics. Terms and conditions vacancy
- Fantastic Company Culture, Travel Benefits and Support
- Client side role with an agency culture
- Work on start up businesses and projects
- Fantastic Company Culture, Travel Benefits and Support
- Permanent Role in a growing strategy insights team
- Great Working Environment, Training and Career Opportunities
You will be responsible for developing insights and analysing performance from various campaigns across their different online businesses in the loyalty space. Help establish successful communication and marketing strategies. Your role will provide actionable insight to improve the return on investment from campaigns, and improve products and services. This includes campaign performance, customer analytics and customer segmentation
Responsibilities include:
Responsibilities include:
- Work with strategy, marketing and other analytics teams across the business
- Using SQL to build datasets that are the single version of the truth on campaign performance & deliver the results into self-serve dashboards using tableau
- Develop, evolve and measure appropriate metrics and tools to provide reports and analysis as actionable strategic insights
- Work with Core analytics teams to ensure that existing data quality is constantly improved
- Experience with online analytics tools (Google Cloud, Google Analytics or Google BigQuery, Google Tag Manager)
- Intermediate SQL
- 2-5 yrs in Customer Insights, Campaign Analysis, database marketing or customer analytics role.
- Including campaign analysis. end-to-end campaign analysis including testing performance
- Any experience in either SAS / R / Python would be a bonus
- Degree in a quantitative discipline (i.e. Quantitative Economics, Econometrics, Mathematics, Statistics, Engineering, Science, etc.)
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