Digital Marketing Coordinator

Summary about this job

Detail information about job Digital Marketing Coordinator. Terms and conditions vacancy

• Join a high performing team in a growing organisation
• Newly created position
• Brand new office space

About Gowrie NSW

A leader in early and middle childhood for 75 plus years, Gowrie NSW is a surplus for purpose organisation providing a range of education and care, family support and professional development programs to the early and middle childhood sector across NSW and ACT. We are a growing organisation and employ many dedicated professionals, we offer excellent rewards and recognition, a supportive working and learning environment, and opportunities for professional development and continued learning.

We are currently seeking a Digital Marketing Coordinator to join our high performing Marketing & Communications team, based at our head office in North Sydney. This is an exciting new role for our organisation that will enable Gowrie NSW to connect and create deeper relationships with new and existing audiences.

The role

The Digital Marketing Coordinator is responsible for the coordination, delivery, analysis and optimization of cross-channel digital marketing activity, including the Intranet, websites, social media, and email marketing. The position also includes the following:

• Day to day coordination of the Gowrie NSW website, including content management, microsite and landing page updates and the scheduling, testing, tagging and performance analysis of this content.
• Apply best practice principles across digital marketing channels as related to user experience, content creation, distribution and optimisation, platform utilisation and reporting and analysis.
• Assist in the execution of strategic initiatives across the digital marketing channels including development and deployment of streamlined and automated channel processes and optimisation of content and user experience across channels.
• Managing stakeholder requests for content management across digital marketing channels.
• Production and analysis of weekly and monthly website, social media, email marketing and digital video reports, post campaign reports and the development of both channel and campaign insights to optimise future digital marketing activity.
• Capture insights and learnings from digital marketing channels and imbed these in day-to-day activity to ensure the successful realisation of digital channel and campaign targets and objectives.

About you

To be successful in this role, you need to have exceptional coordination and time management skills, with a proven ability to manage and prioritise work-flow, establish channel processes whilst also being able to operate flexibly in a dynamic and fast-paced environment.

The role requires a blend of creativity and data-driven analysis as you formulate and edit contextually relevant content, and analyse the results of specific campaigns, messages and overarching digital channel performance.

Key selection criteria include:

• Degree in marketing, communications or a related discipline
• Knowledge of social measurement and monitoring platforms such as Simply Measured, Radian6, Local Measure
• Familiarity with website analytics (examples: Google Analytics, Adobe Analytics
• Proven experience with social media platforms including Facebook, Instagram and Twitter – including campaign management and content creation
• Experience with website or blog content management platforms (examples: Joomla, Wordpress, Drupal, Sharepoint etc)
• A strong understanding of the digital marketing channel mix and the functions, content requirements and success metrics of each.
• Passion for Education sector and understanding of the breadth of services of Gowrie NSW.

Next steps

If you can demonstrate that you can meet the above criteria we look forward to hearing from you. Please click on the "Apply Now" button below!

We are an Equal Opportunity Employer.