MARKETING PERFORMANCE LEAD
We are placing the customer at the heart of everything. Uncover & decipher analytics on our marketing activity to better understand customer needs.
Summary about this job
Market Research & Analysis
Company: Latitude Financial Services
Location: Melbourne
Work type: Full Time
Salary: +excellent bonus +flexible working
Phone: +61-7-4952-5836
Fax: +61-7-8002-6279
E-mail: n\a
Site: n\a
Detail information about job MARKETING PERFORMANCE LEAD. Terms and conditions vacancy
- Align marketing to strategy, measure ROI, drive brand metrics
- Marketing analytics within our growth areas of personal & motor loans
- High potential, growing brand | 2million + customers | market leading products
About the role:
The Marketing Performance Lead is an integral role that sits within our dynamic personal lending business. It’s a busy time for personal loans marketing (with significant financial investment) and we need to make sure we’re optimising the marketing activity we do.
- Drive growth. Identify key performance and planning opportunities to drive improved marketing effectiveness.
- Engage with internal and external stakeholders to facilitate the planning, strategy, tracking, measurement and reporting of marketing campaigns to identify optimisation opportunities and insights to direct future marketing activities.
- Leverage a suite of marketing analytics dashboards and reporting tools to track key customer and portfolio metrics, including trend analysis and internal/external benchmarking
- Evolve reporting outputs from EIM and tools such as Ensighten and Brand Science
About you:
You’re curious, analytical and customer centric. Your ability to decipher and analyse complex information into useful strategies and align them to business outcomes is second to none.
- Career Marketer. With a focus on analytics.
- High level of exposure to financial services dynamics, including credit risk, originations, sales, compliance and product. Or, experience is a services organisation is highly regarded.
- Strong commercial acumen. After extracting data you will be able to translate this into useful insights and align back to Latitudes business and marketing objectives.
- Trend setter. You detect emerging trends and develop appropriate strategic responses.
- Tech savvy. Strong excel. We also use Tableau, Power BI, Google Analytics and Adobe Analytics.
What are the perks?
At Latitude, we offer a competitive salary, flexible working arrangements a diverse range of benefits and retail discounts, 5 - week annual leave program, health and wellbeing activities and so much more. Our new offices in Docklands are cutting edge with subsidised cafe, games rooms, awesome customer focused collaboration spaces and all the tools to enable your success.
About Us.
We are a growing consumer finance business with over 2200 employees. We are the challenger brand in the market with high aspirations to make a difference; committed to creating great customer experiences and obsessed by better outcomes every day. Our business model includes a growing Direct- to- Consumer business in both personal lending and credit cards, as well as a partnership model for white label lending and credit cards. We operate in a dynamic environment within a business that is investing heavily in constantly improving the customer experience. We are in the process of transforming our business, placing our customers at the centre of everything we do. It’s an exciting time to be a part of Latitude Financial Services.
Note: You must be a Permanent Resident of Australia or an Australian or New Zealand Citizen to be considered for this role. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment.