Senior Digital Manager
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Newly created role for a digital marketing expert to own and shape ROI and optimisation strategy for a fast-moving FinTech
Summary about this job
Direct Marketing & CRM
Company: Ampersand International
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-8-3019-4103
Fax: +61-2-8211-5186
E-mail: n\a
Site: n\a
Detail information about job Senior Digital Manager. Terms and conditions vacancy
- Disruptive, Entrepreneurial and Collaborative Environment
- Sydney CBD
- Permanent Opportunity and Attractive Salary Package
Your core focus will be to develop the digital strategy to drive new leads and lead nurture programs, managing numerous multi-faceted projects which navigate through unchartered territory. You will design engaging, data-driven customer communication experiences to optimise performance with the use of a digital agency partnership, to implement activity and report on results. You will have end-to-end accountability for all digital campaigns which include search, programmatic and display, working closely with the Sales and Channel Marketing teams to enhance CRO and optimise lead quality.
To be successful in this role, you will:
- Present with previous experience managing end-to-end development and execution of digital campaigns across the full suite of performance and advertising activities, including search, programmatic and display, social, MVT and conversion rate optimisation
- Have commercial acumen to develop business cases and drive business outcomes, with the gravitas and influence to take executive level stakeholders on the journey that you designed
- Be a subject matter expert in how data, analytics and attribution models can make informed strategic marketing recommendations
- You will have held a similar position previously, have the ability prioritise business initiatives and work well independently
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