Performance Marketing Specialist

Summary about this job

Detail information about job Performance Marketing Specialist. Terms and conditions vacancy

We are looking for a data-driven performance specialist to play a key role in the organisation, working across  SEM & PPC strategy and execution, social, display and other performance channels. This role involves both strategic direction and day to day management of these functions; including developing growth insights from analytics and reporting results.

The role:

Working alongside our existing Search Engine Marketer, as a key part of our growth team you’ll be collaborating on our search campaigns (SEM) and owning social, display and other performance channels.

There are no agencies involved, we manage all our performance channels in-house and expect you to be hands-on in managing and optimising our established large-scale AdWords account. You’ll also be comfortable discovering, testing and experimenting with new channels/campaigns that we aren’t currently utilizing.

OpenAgent is a fast-paced environment where you will have a direct and measurable impact over the growth of the business.  Reporting to the Head of Growth and supported by a cross-functional team, you’ll have autonomy to test and identify new concepts and opportunities while ensuring return on investment. We want to see you apply your growth mindset and outcome focused approach to help us continue our rapid business growth.

Responsibilities:

• Managing all performance campaigns, including Google Adwords, Facebook Ads and other digital channels
• Ensuring all campaigns perform to a positive gross margin
• Conceptualise and implement optimisation strategies and tests for SEM campaigns incl:
  • optimising keywords, bid strategy & targeting
  • structuring channels, accounts & campaigns
  • testing ad copy and headlines
• Build and execute keyword expansion plans
• Managing display networks, for prospecting and retargeting campaigns
• Developing and testing Facebook strategy
• Work closely with Analysts to proactively and creatively identify new opportunities.
• Formulate audience segmentation strategies and targeted copy / creative development.
• Monitor and report on the performance of both  overall campaign and test initiatives
• Keep up to date with performance marketing best practices and strategies

What you’ll bring:

• 3+ years of performance marketing experience; including but not limited to search, social, display and remarketing.
• Hands on experience managing a large AdWords account
• Experience working within Google AdWords Power Editor, Bing Ads and social media ad-buying platforms.
• Strong knowledge of Google Analytics, and Keyword Planner.
• Strong analytical and numerical skills and high attention to detail
• Good communication and copywriting skills
• High proficiency in Microsoft Excel
• Solid understanding of performance led digital strategies and technologies, including ad serving concepts.
• Proven success in developing and implementing paid strategies that focus on ROI and CRO.
• Ability to use analytics and insights to identify, test and implement new opportunities.
• Current certification across Google Adwords / Analytics and Facebook Blueprint optional but desirable.

Who are we?

We are an Australian-based team of coders, marketing analytics experts, and customer service pros. We have a bucketload of passion for the work we do which means we do more with less and hit well above our weight as one of Australia's fastest growing companies. We’ve been named as one of Deloitte’s Tech Fast 50 for 3 years running and one of the top 50 tech pioneers of Australia.

In the last 5 years, we have gone from two co-founders working from a kitchen table to a team of 80 people. You’ll be joining a team made up of people at the top of their game, who work collaboratively to achieve some big goals.

We help thousands of people every month improve their experiences in real estate. We bring more information, better insight and an independent voice to the property transaction, helping people sell smarter, better and faster every day.

As the people's champion in real estate, we bring passion and analytic rigour to the biggest problems in the industry. We make a lot of things happen, we make them happen fast and as a team.

We work hard but we have fun doing it. At the end of the day, achieving big things with an awesome team is what makes this journey exciting and addictive.

We’re a startup, things move fast, it’s exhilarating. Be ready!

To see what it’s like on the inside check out our Instagram @insideopenagent