Strategic Marketing Manager

Summary about this job

Detail information about job Strategic Marketing Manager. Terms and conditions vacancy

About Horizon Power

Horizon Power is a commercially-focused, State Government owned energy utility that provides quality, safe and reliable electricity to more than 100,000 residents and 10,000 businesses in regional towns and remote communities across Western Australia.

Our purpose is Energy for Life and our vision is to create customer choice by being the world’s best microgrid company. At Horizon Power, we go beyond efficiency to provide sustainable energy solutions in an increasingly renewable energy landscape. Our strategy is to deliver our customers more choice and more affordable electricity in an increasingly renewable energy landscape.

Our culture promotes flexible working arrangements, such as working from home and flexible working hours, as agreed with formal leaders.

About the role

Reporting to the Manager Strategy and Marketing, the Strategic Marketing Manager’s responsibility is to develop and deliver a company-wide strategic marketing plan that is fully consistent with the corporate strategy and priorities. This is initially a maximum-term role for two (2) years, with the potential for an ongoing position.

Working with all the internal relevant stakeholders, the manager will be accountable for:

• Articulating Horizon Power’s value proposition as a leading Microgrid organisation and supplier of electricity in the regions
• Leading the positioning and purpose of existing and new products rolled-out to our markets
• Developing tailored marketing strategies for each different customer archetype
• Promotion of our thought leadership and brand through various channels
• Delivering on our marketing KPIs

Responsibilities will include but are not be limited to:

• Define a strategic marketing plan that translates the Corporate objectives into meaningful marketing tactics, supported by marketing KPIs
• Articulate Horizon Power’s purpose, mission and value proposition to different customers with the Executive Team and Board
• Ensure consistency of marketing messaging across the different business units
• Support development of content for conferences and ensure maximum media impact with the communication and stakeholder management teams
• Develop a product development framework, which includes priorities, process and governance to support to different business units
• Define and understand the different customer archetypes, their needs and ensure the product development pipeline is aligned

About the person

To be successful in this role you will have:

Essential

• Minimum 5 years’ experience in Marketing
• Marketing degree required
• Experience in program management and stakeholder relations
• Communication and empathy specialist
• Media campaigns
• Community engagement
• Product Development

Desired

• Experience in retail and other customer centric market
• Demonstrated interest in energy

You will also share our core values of safety, integrity, team and customer which guide our decisions and behaviours and drive a high performance culture aligned to our strategy.

Next steps

If this sounds like an exciting opportunity that aligns with your experience and career goals, click on the Apply button below. Applications close 6 pm on 1 August 2018.

• We reserve the right to withdraw this advert prior to the closing date. 
• Direct applicants only - we will not be accepting agency referred applications.

Horizon Power is committed to building a diverse, inclusive and flexible workforce and strongly encourages applications from Aboriginal and Torres Strait Islander people.