Content Editor / Strategist | 9 Month Fixed Term
Develop and deliver market-leading multi-channel content strategy contributing to members taking action on their superannuation
Summary about this job
Marketing Communications
Company: Bluefin Resources Pty Limited
Location: Sydney
Work type: Full Time
Salary: $120000.00 - $145000.00 p.a. + super
Phone: +61-3-6232-9562
Fax: +61-3-8484-7441
E-mail: n\a
Site: n\a
Detail information about job Content Editor / Strategist | 9 Month Fixed Term . Terms and conditions vacancy
About the company
The wealth management division of this leading bank offer market first products and services that help customers to protect and build their wealth portfolio. Working in the Content and Communications team, the Content Editor will be surrounded by first-class marketers and have responsibility for driving the development and implementation of a holistic multi-channel content strategy across B2B and B2C.
About the role
In this role you will be responsible for implement content editorial calendar for brand content initiatives in collaboration with the Marketing team.
Key responsibilities:
- Determine the strategy, content plan, and success metrics. Ensure a steady stream of high-quality content and continually increase engagement, views and conversions.
- Leverage various forms of marketing collateral such as white papers, case studies, webinars, video, infographics and more to drive integrated content marketing campaigns.
- Map out a content marketing strategy that supports and extends marketing, events and sponsorship initiatives.
- Identify relevant issues and/or events in the industry and makes recommendations for creating and promoting relevant content in a timely fashion.
- Work with SEO expert to incorporate key words/tags in web content and create web content to align with identified key words.
- Build effective relationships with key stakeholders, to ensure there is on-going engagement, collaboration and buy-in of the plan including fellow Marketers, Product Managers, Distribution team members, Legal and Compliance team members and the Customer Experience Team
- Work with partners and other providers to ensure we are using best of breed tools and processes to deliver interesting, relevant and timely content to our customers
About the Candidate
To be successful in this role you must be an exceptional writer and have a comprehensive understanding of wealth management sector within financial services. You must also be able to write all forms of content.
- 10+ years in marketing experience - preferably some experience working as a journalist
- Highly capable writing skills
- 5 +years’ experience gained within financial services (strong preference for Superannuation experience)
- Good understanding of superannuation products / regulatory environment - or capacity to develop this i.e. has previously worked in highly regulated, complex industry e.g. insurance
- Solid communications capabilities across the full marketing mix, including member communications, E-DM, digital / online content development, member and adviser support collateral, presentations, tailored mailings
- Strong understanding of market, brand and product positioning and development of communication strategies to achieve the desired positioning
- Exceptional stakeholder engagement and management skills to build close relationships with the wider teams
- Experience in integrated marketing with a strong track record in digital and content creation
For a confidential discussion please contact Kiran Gahir on 02 92706209 or apply via the link.
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