IT,Library Services and Information Management,PR, Marketing, Sales and Communication,Student Services
Short info about job
Company: University of the Arts London, London College of Fashion
Salary: Starting salary of £37,265 per annum. Future earning potential up to £44,708 per annum.
Hours: Full Time
Contract type: Permanent
Type / Role: Technical
Phone: +44-1342 7090545
Fax: +44-1340 4023986
Detail information about job CRM Manager. Terms and conditions vacancy
As CRM Manager, with direction from the Head of Marketing, you will support the development of, and manage the implementation of, the University’s CRM strategies and practices for student marketing and recruitment across its UK, EU and international markets.
Working collaboratively with colleagues across Student Marketing and Recruitment, Colleges and other departments across the University you will play a role in ensuring that UAL achieves a first class prospective student experience from enquiry through to enrolment, working to promote the delivery of high levels of customer service and the use of appropriate CRM technologies, systems and processes to convert prospective enquirers to applicants and enrolments. Prospective student CRM activities include (but are not limited to) enquiry handling, student recruitment, event management and enquirer/applicant communications.
Following the implementation of our new student records system, the post-holder will undertake operational management of the CRM functionality within the system in relation to prospective student marketing and recruitment activities for pre-degree and degree-level study. This work includes ensuring that all system users have the advice, support, guidance and training they need; providing oversight of the correct and efficient use of the system; assisting with continuous evaluation, testing and implementation of upgrades and other developments; and chairing a Student Marketing and Recruitment (SM&R) CRM Practitioners’ Group to maintain an engaged and informed user base.
Why choose us?
University of the Arts London (UAL) is Europe's largest specialist art and design university, ranked sixth in the world for art and design in the QS World University Rankings® 2017. The University draws together 6 renowned Colleges, each with its own world-class reputation: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion, and Wimbledon College of Arts.
Educated to degree level or equivalent, you will possess extensive experience of working in a CRM position that has required knowledge of both CRM policies and practices, and system administration. You should have an in-depth understanding of CRM practices and theories, knowledge of the incoming General Data Protection Regulation (GDPR) and whom it impacts. Experience of CRM system administration including user support and training, implementing system upgrades, and managing system developments is essential. Experience of working in the HE sector is desirable.
With proven ability to work independently without direct supervision you should be comfortable managing and motivating a small team, building effective internal working relationships across all levels of seniority and functions.
To apply please visit: https://ual.tal.net/vx/lang-en-GB/appcentre-1/candidate/postings/3445
Closing date: 17 September 2017.
Candidates are advised to submit applications early to avoid disappointment as we reserve the right to close vacancies prior to the advertised closing date.
At UAL, everyone's identity matters. We are committed to creating a supportive and inclusive environment for all our diverse students, staff, and the creative and cultural sector partners with whom we engage. We aim to take every opportunity to progress equality and diversity, and celebrate the enrichment this brings to our community.