Digital Marketing Manager

Summary about this job

Detail information about job Digital Marketing Manager. Terms and conditions vacancy

• Work with senior management
• Opportunity to truly make a difference
• Potential to grow locally and internationally

My client, a well known national and international brand, is currently looking for a Digital Marketing Manager to join a growing team. This role is divided into 3 main parts- SEM always on management, UX management and ongoing web management. 

This is a great role for someone who is eager to own a large portion of the digital transformation strategy and make a real difference to the business within an industry which is about to go through rapid, but exciting change.

SEM always-on management:

• Develop and manage the large always-on SEM and AdWords programs 
• Collaborate with media buying agencies to implement innovative trials to find efficiencies
• Communicate updates to global HQ on successful trials in order to share learnings
• Work closely with Google to find efficiencies and innovative ways to use search media
• Provide expert consultation to other departments within the business

Website UX management:

• Create and rollout the website strategy across the network 
• Analyse, test and evaluate partner websites on a day to day basis to identify best in class functional UX examples
• Work with agencies to rollout identified best-in-class UX functionality across all partner sites in order to improve the user experience and increase lead conversion
• Visit channel partner and partner agencies across the network and provide education on UX, CX or service design principals in order to improve each site where relevant
• Provide expert consultation to other departments within the business

Data analysis and optimisations:

• Proactive identification of business critical optimisations through data analysis to identify efficiencies across SEM and partner websites
• Analysis, measurement and reporting of partner websites and SEM directly to the Digital Transformation Manager and General Manager of marketing

Requirements

• At least 4+ years of experience in a consumer first, digital focused company
• Have a strong understanding and experience within a user experience background
• Have experience with working with all the relevant tools including Google Analytics and Google Adwords
• A proven track record of high performance, working with large budgets in a previous role in digital
• Be a very strong and confident communicator.

For further information, please contact Ash Budden on 02 9114 8160 or email [email protected]