Brand Manager - Bilingual in Mandarin & English
Exciting opportunity to work with global FMCG brand
Summary about this job
Brand Management
Company: Michael Page
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-8-1155-8005
Fax: +61-3-2551-9229
E-mail: n\a
Site: n\a
Detail information about job Brand Manager - Bilingual in Mandarin & English. Terms and conditions vacancy
This is an exciting opportunity
Client Details
My client is a leading FMCG brand in the food and beverage industry. Notably in nutrition and products to benefit individuals health.
Description
The focus of the role is to support the Marketing Manager launch of a new brand into China and other strategic markets as well as assisting in the continued success in the Australian market. As the Brand Manager, you will be instrumental in developing the brand in both traditional and digital media, with a focus on social media. You will be required to develop and manage digital and social marketing including WeChat, Weibo, Little Red Book, Live Streaming, KOL’s. The role will also include travel to China at least quarterly. You will be required to collaborate with the team, strategic partners, customers and agencies to launch and scale the brand in the key Asian markets.
Profile
- Qualification in Marketing or related discipline
- Experience in FMCG. Food & beverage experience highly desirable.
- Strong understanding of the Chinese market dynamic, ideally has lived there or managed agencies there in the past
- Experience in ATL marketing and some BTL high desirable.
- Strong attention to detail and good with numbers, understands data and trends and has a strong strategic outlook
- Ability to manage multiple projects and initiatives at any one time.
- Strategic thinker with strong negotiation and influencing skills
- The ability to develop and balance short and long term objectives combined with a high degree of enthusiasm and creativity.
- Proven leadership skills with the ability to motivate, collaborate and share knowledge is important to the success of the role.
Job Offer
Great opportunity to develop your skills in marketing and work in a collaborative and supportive team. They value their employees efforts and offer a great culture.
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Sarah White on +61 3 8640 3121.