Digital Marketing Coordinator
Looking for the opportunity to grow your skills? Join a high-performing marketing team in an environment where you're encouraged to thrive!
Summary about this job
Digital & Search Marketing
Company: Higgins Coatings Pty Ltd
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-8-8580-5936
Fax: +61-8-2107-1128
E-mail: n\a
Site: n\a
Detail information about job Digital Marketing Coordinator. Terms and conditions vacancy
- Attractive Salary Package $$ commensurate with applicants experience
- Port Melbourne location with onsite parking, around the corner from Bay Street!
- Permanent full time position + immediate start available
We have an exciting opportunity for someone who has a real interest in B2B Marketing and is seeking to grow their experience as part of a National Marketing team. Based at our Support Office in Port Melbourne, the successful candidate will be an advocate of digital marketing within the business and help drive the Higgins online brand.
Working with the team and external agency, you will be responsible for end-to-end digital campaign execution including: email marketing and marketing automation, content marketing, social media marketing, online campaigns, SEO, tactical offers and copywriting.
Key duties of this role include, but are not limited to:
Social and Online
- Coordinating the implementation of segment based and localised campaigns across EDM, SEO, SEM and social media.
- Day to day maintenance of the corporate website and marketing areas of staff intranet.
- Maintaining the Higgins online reputation, through regular monitoring of review sites.
- Staying up-to-date with digital marketing best practices and educating the team.
- Acting as an advocate for the Higgins brand, ensuring all content is developed in line with the style guide.
Campaign management
- Producing and managing content for EDM campaigns, social media, the corporate website and staff intranet.
- Tracking performance data from campaigns to measure success and incorporate learnings in future campaigns.
- Providing regular reporting and insights of findings, actions and results of digital campaigns.
Data and analytics
- Leading the collection, analysis and interpretation of qualitative and quantitative information to identify new marketing and sales opportunities
- Leveraging available data assets to develop segmentation, profiles and statistical models to aid decision making, with a focus on actionable insights
- Support the maintenance and development of the Higgins customer database
General
- Providing core administrative and marketing support to other departments within the organisation when required
The skills and expertise we are looking for:
- 2+ years minimum digital marketing and CRM experience
- A background in B2B marketing
- A working knowledge of Dynamics CRM and analytical software
- Working knowledge of Hubspot is desirable, but not essential
- Ability to develop and maintain sound working relationships with internal and external stakeholders including members of senior management, other departments, suppliers and customers
- Excellent verbal and written communication skills
- Strong attention to detail and initiative
- Advanced competency in Microsoft Excel, Word and PowerPoint
- A flexible individual with excellent organizational skills and a positive attitude
- Demonstrated ability to work well under pressure