Digital & CRM Specialist

Summary about this job

Detail information about job Digital & CRM Specialist. Terms and conditions vacancy

• Global and iconic brand leader in automotive technology
• Passionate team dedicated to the future of mobility
• Package includes fully maintained vehicle
• Tullamarine location

At Honda Australia, our curiosity about human beings drives us to create products that deliver joy to people’s lives. It is our continual pursuit of dreams, inspiring philosophy, and commitment to customers that establish the spirit of Honda. As a company built on dreams, our associates are passionate and inquisitive, and dedicated to putting the customer at the centre of everything it is we do. We produce some of Australia’s most recognised cars and are backed by a huge global footprint - there really is no company like us.  
  
About the Role
Reporting to the Digital & CRM Manager, this is a hands-on role responsible for working with agency partners to lead an integrated digital and CRM activity through our Adobe and Salesforce platforms.
This role aims to deliver an integrated consumer experience within Honda Australia’s strategic plan & budget to ensure existing and prospective customers enjoy a positive digital experience that engages and meets their needs to drive consideration and intention to purchase.
  
Key Responsibilities

• Rolling out integrated marketing activity with Honda’s agency partners to drive growth and performance of our digital customer experience
• Leading the evolution and execution of customer conversation to deliver best in class content opportunities executed by digital means
• Working with agency teams to drive improved performance in both SEM and SEO
• Improving digital collaboration with the Honda dealer group
• To communicate with key stakeholders in a timely manner about AUH initiatives and activities and to respond to relevant enquiries

An attractive remuneration package is offered inclusive of a fully maintained vehicle.
  
About you
The successful candidate will have:

• Minimum 7 years’ experience in digital marketing and/or CRM
• A completed tertiary qualification in Marketing or related studies
• Good understanding of an application of Digital strategy, customer UX and segmentation
• Strong understanding of drivers of SEM and SEO performance
• Ability to build, manage and maintain appropriate budget
• High attention to detail and ability to work under pressure within tight timelines
• Ability to lead and develop a high performing team
• Ability to understand and optimise site structure
• Highly developed written and verbal communications skills
• Experience within the automotive industry is preferred

Why work for Honda?
Working at Honda you’ll feel a strong sense of pride. It might be the Honda philosophy that our tight-knit team lives and breathes. Or perhaps it’s our strong commitment to enriching lives through the joy of mobility. We respect what makes you an individual and believe everyone is born with the ability to think, create and dream. You’ll work with talented individuals across the business because we believe that through coming together and valuing our ideals, joy is created and ideas are realised. We support our associates in an open, inclusive environment and give each individual the opportunity to realise their dreams. When you join Honda, you’ll be part of a passionate, diverse group who truly enjoy what we do! That’s the Honda way.
  
The joy of moving you is what moves us.
  
Applicants must satisfactorily complete a National Criminal Records check to undertake this role