Digital and Product Marketing Specialist

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Detail information about job Digital and Product Marketing Specialist. Terms and conditions vacancy

Digital & Product Marketing Specialist

If you are looking for a fast-paced and rewarding role which offers the opportunity to be an integral part of a high-performing team, then this role is for you!!

Based in Surry Hills and operating for over seven years, H2coco has fast become a household name. H2coco can be found in over 10 countries worldwide and all major retailers throughout Australia. This year we have seen tremendous growth which presents a fantastic opportunity for the right candidate.

H2coco are seeking an ambitious detail oriented, self-motivated Digital and Product Marketing Specialist to join their Marketing team.

Reporting to the Marketing Manager, you will be responsible for developing digital marketing strategies to increase brand awareness and manage both the social media platforms and company website along with using exceptional project management skills to lead and champion the NPD process that delivers our exciting, challenging and extensive innovation pipeline for the H2coco brand.

THE ROLE

• Develop and refine digital strategies across all channels for new launches and promotions
• Manage the digital marketing campaigns including; company website and social media platforms
• Managing digital campaigns ensuring it aligns with overall budget.
• Driving new marketing methods to improve the brand image of the product portfolio
• Analyse Return on Investment from campaigns and report to management.
• Perform market trend analysis to implement new efficient marketing methods for the product portfolio
• Utilise a broad range of CRM software including WordPress, Google Analytics and any Graphic Design software
• Managing operational and administrative functions to ensure specific campaigns and their activations are delivered efficiently
• Leading the NPD with manufacturers and suppliers and coordinating the internal team cross-functionally to deliver the innovation pipeline in full and one time.
• Ensuring process from initial ideation to final packaging checks, updates and claims to end execution is managed.
• Responsibility for packaging designs,  renovations, updates, checks and liaising with external stakeholders and suppliers
• Pull together overview of the progress and priority status of all NPD projects for presentation to management team
• Contribute to annual brand planning process annually.

YOUR PROFILE

• Minimum 2-3 years’ experience in a similar role within FMCG or consumer goods
• Management of company website and social media platforms
• Wordpress, Google Analytics SEO or any analytical tools are highly regarded
• Experience with web design and E-marketing processes is essential.
• Can lead complex projects; under time pressure, with multiple stakeholders, across more than one geographical location
• Will be highly organised with an acute attention to detail
• Demonstrates excellent people skills and an expert communicator across a diverse range of stakeholders & capable to holding people accountable to their actions
• Committed team-player
• Proactive and drives for the continuous improvement of processes
• Enjoys working at pace & enthusiastically embraces change

Working in a collaborative and empowering environment, this exciting role will provide the opportunity to enhance your digital marketing and product development skill set in a leading branded company that encourages development and provides long-term opportunities.

Working at H2coco You will be key part of a family culture environment and a team that is passionate about personal and business development. At H2coco we recognise our people as a vital part of the company and offer external training funds to help excel your skill set. The working environment is fun, energetic and fast paced.

The office is located in the trendy part of Surry Hills, not far from Central train station, loads of public transport and has an internal fit out that suits the brand culture.

The right candidate will be rewarded with great work culture, a flexible working environment, generous base salary, bonuses, training allowances and lots of free coconut water!