Head of Growth Marketing

Summary about this job

Detail information about job Head of Growth Marketing. Terms and conditions vacancy

• Lead the Growth Marketing team to build, innovate and scale
• Recognised as Australia's Coolest Online Company for 2017
• Flexible working hours, Catered lunch daily, Gender Neutral Paid parental leave

Who are we? 
finder.com.au is a comparison site making waves in Australia and around the world. Our goal is to share useful knowledge that helps the world make better decisions. Whether that's teaching people how to save money, get rewards or just comparing product choices. finder.com.au was recognised by Anthill as Australia's Coolest Online Company for 2017 thanks to an amazing team, wonderful users and our innovative product.

Achieving our mission of changing the way the world makes decisions requires a diverse mix of creative, passionate and innovative people. We are committed to being an equal opportunities employer and continually striving to create a diverse and inclusive environment where all of our people feel a sense of belonging and bring their authentic selves to work.

Each day you come to work at finder, you will be sitting in a comfortable Aeron chair and working at a comfortable workstation in our stunning Sydney CBD office. The kitchen is well stocked with healthy snacks, drinks, fresh fruit and catered lunches are provided daily.

Who are you?
The Head of Growth Marketing reports to the CMO and will play a critical role in driving revenue and new customer acquisition across paid media channels including Paid Search, Display, Email, Social, Video and Audio. You will be responsible for formulating and executing the Growth Marketing strategy that delivers automation, scale and innovation by a thorough testing and analytics framework, allowing for learning, optimization and driving profitable growth at a rapid pace.
 
You are an established leader who has built in-house teams, knows how to grow for scale, is highly customer focused, has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. You will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.  
 
This is a great opportunity for someone who wants to be at the forefront of digital innovation and growth.

Responsibilities:

• Lead the growth marketing strategy, implementation, monitoring, optimization, testing and analysis.
• Accountable for high double-digit growth in revenue and new users across all digital channels.
• Develop and grow a team of highly skilled marketing experts.
• Create and scale processes that are efficient without losing quality.
• Ability to strategically assess opportunities and make data-driven decisions resulting in tangible improvements in performance.
• Define KPIs to measure campaign success and forecast performance to inform accurate forecasting & reporting.
• Develop robust test & learn plan, based on data & analytical insights, to improve performance throughout the conversion funnel.
• Own the paid marketing budget including Paid Search, Paid Social, Retargeting, Affiliate, Display, Video, Podcasts.
• Provide strategic support for the broader marketing team to ensure connectivity and cohesiveness between brand, content marketing and performance marketing efforts.

 
Desired Experience and Skills:

• A proven track record of success in digital marketing.
• You have managed large paid search budgets preferably in a fast-paced environment and ideally within financial services or e-commerce.
• Your analytical skills are exceptional; you can define and drive very detailed and complex experimentation projects while maintaining a high-level strategic perspective to link short-term objective and long-term vision.
• You have demonstrated the ability to build a successful team and develop highly skilled marketing experts.
• Deep knowledge of & hands-on experience managing key digital platforms – Facebook Ads, Google AdWords, Apple Search Ads, DMPs, DSPs and other 3rd party vendors.
• Deep understanding of how marketing channels complement one another in order to run effective cross-channel marketing campaigns that drive the highest efficiencies.
• Ability to multi-task, handle pressure and meet deadlines in a fast-paced entrepreneurial environment.
• Strategic self-starter who is comfortable navigating white space and isn’t afraid to make decisions in a fast-paced, often ambiguous environment.
• Must have a proven track record of driving projects from conceptions through implementation.
• Demonstrated ability to articulate a vision and motivate, inspire and challenge a high-performing team to achieve that vision.
• A strong communicator with a can-do, positive attitude and a strong desire to get things done. 

Application process:
If this sounds like the kind of opportunity you've been looking for, select the 'Apply Now' button below to submit your cover letter and resume. Use your cover letter to introduce us to you; we want to know who you are, what you've worked on and why you think you'd be a great addition to the finder.com.au team.

finder is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender identity or expression, sexual orientation, age, marital or disability status.