Search Engine Optimisation (SEO) Specialist

Summary about this job

Detail information about job Search Engine Optimisation (SEO) Specialist. Terms and conditions vacancy

Firefly is a full-service digital marketing agency, and one of the fastest growing in New Zealand. We are now expanding our team and looking for an SEO superstar who wants to work within our world-class culture, offering SEO solutions to a diverse set of clients across New Zealand and Australia.

If you love all things marketing and have practical hands-on experience in a similar role, this position could be the one for you! This role allows you to work within a world-class marketing team to drive and implement campaigns that change lives. Perfect for anyone who loves digital marketing and is keen for progression and leadership opportunities as the company scales.

Role:

You will be responsible for the SEO management, development of strategy and implementation for a range of clients across a diverse set of industries. Experience and a proven track record in SEO is a must and we will expect you to be able to present some of your work in the interview.

Platforms. Have an in-depth knowledge base with SEO tools, Google analytics and other SEO products that drive results for our clients organic ranking.

Audits. Have the ability to undertake an SEO audit focussing on the current position, flaws and opportunities to gain a higher search ranking that align to a client's commercial goals. This will also require a general understanding of digital marketing and how SEO ties in with the other digital marketing fields.

Analytics. Competent in implementing campaign tracking and analysing data and refining campaigns or content creation to deliver improve ROI.

Reporting. Competent in creating reports that strategically analyse performance and is direct to clients. This may require an executive summary where you share your thinking and the WHY of your optimisation to our clients.

On-Page. Be able to effectively deliver on-page improvements related to SEO.

Off-Page. Be able to effectively deliver off-page backlinking to a budget, with the best impact for our clients.

Who you are. A team player, constantly striving to achieve excellent results for your clients. You have the ability to clearly communicate your work to both our internal team and clients when necessary. You will liaise with other internal departments within Firefly including Social Media, Google Ads, CRO, and Websites to see how the SEO strategy ties in with the full digital marketing mix for our clients.

Track record. A proven track record of success in SEO and must be able to demonstrate competency in SEO strategy across multiple industries. You will be qualified with Google and Analytics and constantly seek to improve your skills with the Google suite.

Responsibilities:

• Build new SEO campaigns to the best practices in the industry
• Work with internal specialists to manage multiple accounts and troubleshoot any issues
• Oversee campaign performance and optimise your campaigns, identify, recommend and implement improvements
• Liaise with Firefly suppliers to enhance client campaigns and understand systems and processes around these
• Track all incoming support requests and facilitate through to resolution
• Budget management
• Prepare monthly internal and client performance reports using third-party integrations, software, and tools
• Deal directly with clients through email, phone, online
• Basic understanding of coding is a plus
• Regular improvements to systems and processes

Requirements

Requirements:

• Passionate about seeing clients succeed in the online space
• Forward thinking. Firefly is a dynamic company and is always striving to think differently and innovate
• Effective time management, as well as stay organised with workload, multiple tasks & deadlines
• Can check in on clients and emails on weekends, and days off to check progress, comments, etc
• Strong communication skills, writing skills, creativity, and professionalism
• Ability to multi-task, handle pressure, changing priorities and deadlines
• The desire to learn, grow and improve with the Firefly team
• At least one-two years experience managing SEO on websites