Marketing Specialist (Brand & Campaign)
Take true ownership over our roles & campaigns you manage - you'll bewell connected with the business and seen as key partners in BP'
Summary about this job
Marketing Communications
Company: BP
Location: Auckland
Work type: Full Time
Salary: Competitive
Phone: +64-7-212-5644
Fax: +64-6-580-3120
E-mail: n\a
Site: n\a
Detail information about job Marketing Specialist (Brand & Campaign). Terms and conditions vacancy
The Opportunity
Come and be a part of our dynamic, winning and highly-regarded marketing team who are leading the way in BP’s continued growth and success. As a small team we’re well placed to act nimbly, work collaboratively and we’re empowered to innovate. We truly take ownership over our roles and the campaigns we manage - this means we’re well connected with the business and seen as key partners in BP’s strategic growth plans.
This role acts as marketing champion and campaign owner across all fuels marketing activity and all B2B marketing activity. Reporting to our Brand and Fuels Marketing Manager, the role will lead with insights and will work with stakeholders to deliver results with real business impact. You’ll have the opportunity to fully own campaigns, be involved in challenging and diverse projects and be a part of a wave of innovation both in terms of how we market as well as how we evolve our customer experience.
Key Responsibilities include:
- Manage all fuels marketing activity, with the aim of growing the premium fuels categories for BP.
- Lead all B2B marketing activity, bringing fresh thinking and new ideas to support growth.
- Use insights from segmentation and consumer research to design and implement tactical campaigns, working closely with Loyalty and Retail to bring them to life.
- Create engaging reports on performance, demonstrating success and recommending improvements where needed.
The ideal candidate will demonstrate:
- Demonstrated experience in execution of digital and marketing campaigns as well as project management experience.
- Solid understanding of data and ability to translate this into action.
- An organised nature with a keen eye for detail and a desire to plan for future success.
- Self-motivation and the ability to work comfortably on your own to support wider teams, while delivering to timeframes.
- Excellent verbal and written communication skills.
Why Us
From cutting edge research into globally sustainable energy options, to managing the logistics of getting petrol to your local service station, BP is involved in almost every aspect of the complex energy system that drives our world. Thanks to our reach and 75,000 incredible people, we are one of only a few companies equipped to deliver energy and mobility on a global scale. We deliver high-quality fuels and lubricants that take customers where they want to go, but we’re more than a global energy business. We are also a retailer, bringing distinctive offers, rewards and leading-edge technology to our customers. We’ve been proudly operating in New Zealand for more than 70 years and our customers are at the heart of everything we do. We are continually looking for talented, committed and ambitious people to help us shape New Zealand’s energy future. If you share our passion and values and want to make a difference every day, we encourage you to join our energetic BP team. The breadth of our business makes it the perfect place to build your career.