Digital Marketing Campaign Executive

Summary about this job

Detail information about job Digital Marketing Campaign Executive. Terms and conditions vacancy

Our client are a fantastic eCommerce brand renowned for delivering world class service and product to their customers.

In this unique, newly created role, as Online Campaign Executive you will report directly into the Digital Channel Manager and be responsible for executing the Online Marketing activity across their various exciting brands.
We are seeking someone who can work collaboratively with the marketing team and will contribute to the strategic direction of the businesses. You will work on marketing planning & digital presence to maximise sales and customer experience whilst supporting the wider marketing team assisting with any Digital components of both Digital and traditional Marketing campaigns.
It is important that you possess analytical thinking as Reporting & Analysis are a significant part of the role.
Some of the Key Responsibilities:

Tasks

• Assist with and execute the Online Marketing Campaigns
• Assist with Marketing Planning for Web Channel Sales via multiple revenue streams (SEM, CSEs, Affiliates, Social, Content & Search)
• Briefing in website Merchandising Tiles
• Weekly Sales & Traffic Analysis Reporting
• Weekly Commentary on Analysis learnings
• Setting up business rules for our core widgets (Cart, Product Pages, upsell spots)
• Campaign stock level monitoring
• Setting up A/B Test Experiments requests from Marketers
• Assist with briefing in other Marketing Channels Digital requirements
• Assisting with eCommerce & Digital Marketing Projects
• Carry out and assist with QA & UAT Testing including writing Test Case Scenarios

 
Required Skill Set

• Strong Campaign & Planning experience
• High level of Web Analytics Reporting ability including using Regular Expressions in Google Web Suite
• Excellent understanding of SEO & Ranking measurement
• Familiar with utilising SEO tools like Moz, Google Trends & Insights
• Familiar with Optimizely, Crazy Egg or other similar CRO Application Reporting
• Must have strong Business Acumen and be able to present clear detailed feedback to stakeholders
• Work Autonomously and take direction from Marketing, IT & Stakeholders - you will be working alongside a large skilled and dynamic team including:
• Marketing & Channel Managers
• Buyers
• Digital Graphic Designers
• Front End Content Coders
• System Developers
• ERP System Administrators
• IT System Administrators
• Data Team & Business Analysts
• Offshore Development Teams
• Senior Management

 
Desirable Skill Set

• Understanding of APIs, Data Sets & Connectivity
• Understanding of Tracking Pixels and Tag firing verification (GTM & Google Analytics, Google AdWords, Google Shopping, CSEs, Affiliates, Social Remarketing, etc)
• Understanding of XML & working with feeds
• Understanding of Rich Snippet Markup, Schemas & Microformatting

 
Who are you?

• Minimum 1 years in Online Campaign Management
• Team player
• Self starter
• Ability to hit deadlines and work at a pace
   

Our client is based less than one minute away from public transport. True to the nature of the brand, they have cool offices and are offering a good salary and very competitive bonus scheme. There's a real buzz about the place and they are also a friendly bunch too!!

So, come on – apply today and tell us why YOU should be the one for this exciting role.