Brand Strategist
As brand strategist you will manage innovative consumer research to drive high level innovation. Combine qual and quant research.
Summary about this job
Market Research & Analysis
Company: Resources Group
Location: Melbourne
Work type: Full Time
Salary: $70,000 + Super + Bonus
Phone: +61-2-7136-9680
Fax: +61-3-7389-3362
E-mail: n\a
Site: n\a
Detail information about job Brand Strategist. Terms and conditions vacancy
- As a strategist you will have the flexibility to make the role your own
- Spend time on site with clients and become integrated into their team
- Highly consultative. Innovative. Flexible working hours. Career progression
Boutique market research consultancy with offices in Sydney & Melbourne. They are passionate about understanding what makes consumer tick and translating it into actionable business outcomes.
Grounded in qual and quant research, they tailor approaches to business and specific client problems. They don’t believe in a ‘one-size-fits-all approach’ and combine different tools to achieve the right outcome.
As a Brand Strategist, you will work in a true partnership with clients (across the Auto, retail and finance sectors) straddling the line between researcher, idea generator, brand interpreter and problem solver. The role mirrors that of a clientside opportunity as you will spend time on site becoming embedded in the insights team.
Day-to-day you will:
- Lead clients and take them on a journey to understand what insights they are saying & how needing to change
- Work across both tracking & strategic ad-hoc research
- Lead a mix of projects – CX, customer segmentation, innovation & brand strategy
- Run qualitative and quantitative projects
- Generating insights and telling clear and succinct stories
Requirements
- Prior experience in a research/planning or advertising agency
- Experience designing and managing both qualitative and quantitative research methodologies
- Analytical skills – SPSS and excel
- An ability to present insights to both internal and external clients
- Genuine passion for consumer insights and branding
If you are interested, please send your CV to Emily Moser [email protected] or call me on +61 02 9258 1120