Marketing Analyst

Summary about this job

Detail information about job Marketing Analyst. Terms and conditions vacancy

This is a fantastic opportunity for a passionate and proactive marketing professional to join our client as a key contributor in their leading global software business.  You will be joining a young and dynamic team in a diverse role responsible for enabling target campaigns through marketing automation systems and providing insights to Marketing & Sales.  Day-to-day you will be collaborating with other marketing experts who are experienced across design, content, social, web and more. 
Your role will be focused on:-

• Delivering detailed reports and insights to support digital content, campaign development and data-driven marketing.
• Regularly reporting of results relating to marketing campaigns
• Managing client and prospect data in SalesForce
• Reactive and proactive data maintenance to ensure accuracy of information, building customised reports to solve Marketing & Sales challenges
• Delivering insights on client characteristics and behaviours
• Using marketing automation software (Pardot and Marketing Cloud) to build the technical side of marketing campaigns
• Creating static and dynamic lists, campaign logic and sophisticated data segmentation
• Building email journeys/drop campaigns
• Creating landing pages and managing data extensions 
• Setting up automation of data in SalesForce and associated tasks/notifications based on user interactions with campaigns
• Conducting infrequent training sessions on how to use SalesForce and maintain high quality data standards 
• Contributing to the broader marketing strategy, providing ideas to generate MQL's both inside and outside of data management and analysis

To be considered for this role, you will have a solid understanding of working with SalesForce data through a minimum of 2 years relevant experience. Previous use of Marketing automation software is essential (Pardot and/or Marketing Cloud preferred however training can be provided).  You will be actively involved in the team meetings and planning and therefore will be an effective communicator (able to use jargon-free language) who is confident to bring ideas to the team.  Additionally you will have strong time management skills including the ability to discern priority projects and strong motivation to continually learn and develop better ways of tracking and reporting information.

The role is available for immediate commencement so please submit your resume to Coadys via the SEEK link.

Please note only shortlisted candidates will be contacted.