Customer Retention and Loyalty Lead

Summary about this job

Detail information about job Customer Retention and Loyalty Lead. Terms and conditions vacancy

• Nufarm. Always here to help you grow.
• Rare chance to truly make your mark.
• Based in Laverton North with on site car parking provided.

Nufarm. Grow a better tomorrow.

We know that growing is about more than just crops and cultivation. It’s about sunshine and rain, early mornings and hard work. It can be frustratingly unpredictable but also wonderfully uplifting. More than anything, it’s about people. Nufarm is the dependable partner behind thousands of agricultural success stories. Every day, growers around the world turn to our products and our people to help with the challenges of fighting disease, weeds and pests, and to increase crop yields.

We’re serious about customer centricity and optimising a loyalty program that resonates with our channel partners and growers. It’s because of this we’ve created a new opportunity for a Customer Retention and Loyalty Lead to join our Marketing team. In this role, you will be driving the success of our long-standing ‘Top Croppers’ Loyalty program by relaunching a refreshed and enhanced program.

We want you to get creative. Bring your ideas and experience to reshape our loyalty program by connecting with our customers to help Nufarm stand out from the crowd. This truly is a chance to make your mark.

Always here to help you grow.

• Relaunching a refreshed program with a focus on building program awareness, promotion and education of our ‘Top Croppers’ Loyalty Program
• Conducting research analysis into best in class Customer Loyalty programs with a focus on delivering an optimised ‘Top Croppers’ program
• Continuously implementing improvement and optimisation initiatives to increase the up-take, retention and commercial return of Top Croppers
• Working collaboratively with the Customer Marketing and Commercial teams to support the delivery of strategic marketing and sales campaigns
• Leading the creation and distribution of digital campaigns to Top Cropper members and non-members, working alongside our Digital Specialist and external agency
• Developing digital platforms and streamlined reporting metrics to produce customer insights and report on key metrics

You’re a strategic Customer Loyalty professional who brings substantial success leading the commercial optimisation of customer loyalty programs. If you have demonstrated success in industries such as airlines and retail and are up for a new challenge, we’d love to hear from you.

You’re commercially minded and customer-focused. You have excellent communication, research and networking skills and you are passionate about engaging with internal teams, our customers and regional communities.

We are an equal opportunity employer and we value diversity. All employment decisions are decided based on qualifications, merit and business needs. We are committed to building an inclusive environment for all Nufarm employees.

If you are inspired by the prospect of being a part of something bigger, we want to hear from you.