CRM- Email Campaign role

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Do you have a love of Analytics and segmentation to drive increased customer understanding and continuous growth in RO

Summary about this job

Direct Marketing & CRM

Company: Scarlett Recruitment Pty Ltd

Location: Sydney

Work type: Full Time

Salary: 85000

Phone: +61-7-9082-6100

Fax: +61-8-7984-4363

E-mail: n\a

Site: n\a

Detail information about job CRM- Email Campaign role. Terms and conditions vacancy

CRM Manager

Our Client is a leading household name in electrical appliances and is on a mission to grow out their digital team as part of a new digital transformation. They are now looking for a CRM Manager you will be responsible for the implementation and daily management of our customer contact and engagement strategy.

The responsibility of this role is to leverage a broad spectrum of best practice digital and CRM campaign management.

You will work report into the Head of Marketing, you will deliver engaging CRM programs, driving business contribution and loyalty to their customer base. Assisting in the planning, execution and launch of all CRM campaigns. Segment, create and manage customer journeys, as well as tasked with keeping abreast of new innovations in this area and applying swiftly as appropriate to the overarching CRM and digital strategy.

The focus of this role is to help maximise engagement, propel incremental sales and retain their existing customers through CRM driven initiatives. Your passion for data and analytics will be critical for this role to ensure initiatives are continually improved and deliver a strong ROI. Applying your strong understanding of customer flows, direct mail and e-mail experience and digital knowledge.

The CRM Manager is responsible for:

Build the customer journey, lifecycle and contact strategies
Build the capability, and deliver targeted activity based on customer purchase behaviour
Develop and execute plans aligned to strategy and business requirements, and aligned contact program driven through customer insights, segmentation, analytics and purchase behaviour across: Customer Journey Customer Lifecycle Promotional program
Day to day management of digital retention marketing campaigns within budget, efficiently and achieving set KPI’s
Execution of digital marketing related creative including EDM campaigns from briefing through to go live.
Develop and execute data driven CRM programs utilising our CRM technology and service providers.
Expand on current customer lifecycle management across EDM, SMS and Social in line with the business strategy and objectives
Workflow management
Drive strong membership acquisition
Work with the wider marketing team to enhance and execute digitally our Loyalty Programs
Develop, test and track performance of EDM and SMS content executions to drive improved engagement metrics
Maintain marketing reports to measure effectiveness of campaigns across all KPI’s
Analytics & segmentation
Continuously review, analyse and share customer insights with the business to drive an: Increasing ROI on activity Understanding of who their customer is and what they buy Segmented approach to our understanding and communications
Lead change and continuous improvement programs across the customer database, integrations and tools, retargeting.

This position requires an applicant with skills in

Development of customer journey strategy and aligned contact programs
Marketing related qualification with minimum 2 years’ experience in a similar role across the digital space
Experience in implementing campaigns across the digital space
Strong B2C marketing background across retention, website optimisation, communication and brand
Flair for driving ROI on campaign investmentExperience working with external agencies, third parties and exceptional stakeholder management
Experience in leading system and database initiatives
Development & execution of supporting promotional program EDM activity
Analytics and segmentation to drive increased customer understanding and continuous growth in ROI
Strong technical knowledge and experience in: managing a CRM system, Salesforce Marketing Cloud, Exact Target, desktop publishing, eDM, visual communication, campaign management and reporting using Excel
Can communicate effectively

Please note, only those applicants with relevant industry experience will be contacted in relation to their application.

To apply click APPLY NOW and attach a Word resume and your application will be directed to Nicole Houldey [email protected]

For further opportunities please see our website www.scarlettrecruitment.com.au

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