Data Analyst - Customer Insights, Loyalty, & Campaigns

Summary about this job

Detail information about job Data Analyst - Customer Insights, Loyalty, & Campaigns. Terms and conditions vacancy

• Work with some of the best known retail brands in Australia
• Awesome team with a talented mix of marketers, data analysts, and developers
• Fast moving & flexible environment with fantastic culture, creative office space

We are seeking a Data Analyst who is passionate about helping brands understand their customers through data insights. Use your analytical, critical thinking, and technical skills to analyse data to identify customer behaviours, help develop marketing automation campaigns, and present actionable insights.

Join us and together we can create customers for life.

You'll have

• Demonstrable problem-solving skills using SQL for data extraction, manipulation and analysis

• The ability to analyse, interpret and communicate insights drawn from multiple data sources. Exposure to data visualisation tools such as Tableau an advantage

• The ability to work on multiple streams with multiple clients in an agile, iterative environment

• Keen interest in customer loyalty and retail analytics for marketing programs

• Strong attention to detail with a focus on quality, and sound organisational skills

• Commercial acumen with ability to strategise, analyse, and articulate insights

• Working knowledge of web, database, and marketing technologies

• Hands on experience in a data-related function. Directly applicable experience (Campaign, Insights, BI Analyst, or Statistical Modeller) highly regarded but not essential

• Understanding of the retail and consumer marketing industry would be ideal

• Strong and confident verbal and written English communications skills

• Comprehension of both technical and business language

• 1 to 2 years experience in a similar full time role

• Tertiary education in Business, Finance, Marketing, Computer Science, Statistics, or Mathematics
   

And bring:

• Passion for identifying commercial insights that deliver client value and create exceptional data­-driven campaigns/marketing programmes

• Passion for utilizing the commercial value of data

• A self-motivated and goal-oriented work ethic

• Ability to adapt to change quickly

• A solutions-focused, lateral thinking approach

• Willingness to be a team player, contributor and collaborator

• Commitment to bringing innovation and inspiration to your work and team
   

To:

• Use your critical thinking to analyse data and translate it into actionable insights

• Drive the data side of the campaign and program development process from requirements, prospect segmentation and selection through to quality control, measurement and ongoing optimisation

• Create business intelligence reporting and interactive dashboards reporting using Tableau for our iCentral platform

• Provide analytical support and recommendations to enhance campaign and program effectiveness, and to inform strategic, tactical and operational decisions

• Use transactional, other behavioural and demographic data to create segmentation models for tactical (target audience selection) and strategic purposes, with a particular focus on customer retention and growth

• Liaise with database engineers to ensure data warehouse meets campaign and analysis/reporting requirements

• Play a role in driving strategic customer program initiatives & campaigns, and identifying customer retention and growth opportunities

• Develop and maintain industry expertise, keep abreast of trends and new ideas

• Work collaboratively with cross-disciplined teams to ideate, problem solve, and present the best solutions

What we do:

Since 1997 we've been helping businesses keep and grow their customers. Specialising in creating customers for life, we help businesses understand their customers and develop measurable programs to keep them coming back. We mix technology, science, and marketing to engage customers and drive repeat business for our clients. Some of our brands you'll work alongside include Suncorp, Flight Centre, Michael Hill, Bridgestone, The Coffee Club, Amart Furniture, Hogs Breath Cafe among many other household names.

Our Culture:

It's the people that really makes us who we are, all with the shared passion for what we do. Our team of Customologists is filled with smart and energetic people who value curiosity, collaboration, contribution, and communication. Our office is designed to encourage interaction and conversation, with an onsite cafe, gym, putt-putt, outdoor workspace, and creative breakout spaces.