CRM Manager
Join one of Australia's most reputable fashion retailers in this highly strategic, influential and exciting CRM Manager opportunity
Summary about this job
Digital & Search Marketing
Company: FutureYou
Location: Sydney
Work type: Full Time
Salary: $90k - $100k p.a.
Phone: +61-8-1555-6816
Fax: +61-3-7786-3058
E-mail: n\a
Site: n\a
Detail information about job CRM Manager. Terms and conditions vacancy
- Leading Australian Fashion Group
- Superb office and company culture
- Ideal opportunity to make an impact
Client Details
FutureYou is delighted to partner with this leading Australian fashion group. Over the past few years, our client has cemented themselves as a key player in the Australian high street with a reputation for quality products and great customer service. With this, an exceptional opportunity has arisen for an experienced CRM Manager to join the online team and shape the future of customer communications. You will manage 1 direct report and work across functionally with the digital, marketing and retail teams.
Description
This is a fantastic opportunity for an exceptional CRM Manager that is looking to take ownership of the customer lifecycle strategy. The digital side of the business is growing, and aiming to capitalise on the already successful brand names.
Your main responsibilities will include (but not limited to):
- Oversee the development of cross-channel CRM strategies and drive sales through influencing customer behaviour;
- Lead online marketing and digital engagement activities including Loyalty, Retention and Acquisition initiatives to support delivery of campaign, marketing and commercial objectives;
- Lead the customer and CRM campaign insights and analytics to deliver new insights, segmentation, frameworks and analytics to support decision making and derive better return from spend;
- Initiate, execute and analyse creative and promotional tests carried out via email and push notifications with a goal of engaging customers, driving repeat online orders and increasing ROI;
- Perform post-campaign analysis on weekly/monthly as well as ad-hoc basis for internal and external stakeholders.
Profile
For success in this position you be able to:
- Work closely with the digital team to derive actionable insights and analytics to optimise campaigns;
- Lead online, digital and marketing engagement activities and optimisation to support delivery of campaign, marketing and commercial objectives;
- Oversee the development and delivery of content marketing to build online engagement;
- Manage the ongoing delivery and optimisation of the performance marketing program, including eDM and Social, in line with online objectives;
- You will have good knowledge of the marketing technology landscape including experience in integrating marketing automation platforms;
- Strong communication and presentation skills.
Job Offer
This is a great opportunity to grow your career within a highly reputable fashion retailer. Work as part of a high performing and fun team and be rewarded with great company benefits, a strong mentor and a competitive salary.
To apply for this position, please click the 'Apply Now' button below. For a confidential discussion, please contact Banico Nicholas on 02 9195 2372.