Digital Platform Manager

Summary about this job

Detail information about job Digital Platform Manager. Terms and conditions vacancy

Sydney CBD

icare is currently seeking an experienced Digital Platform Manager who is passionate about delivery both an intuitive and engaging user experience.

• Contribute to technological development for one of Australia’s largest insurance providers
• Newly created role, Permanent opportunity
• Attractive remuneration package

As the Digital Platform Manager, you will play a pivotal role in revolutionizing the customer experience through digital technology, making a real impact changing the way people think about insurance and care in NSW.  We’ll look to you own the platform performance as well as develop and deliver high value customer experiences for our complex online and mobile digital channels.

You will be ‘Customer Obsessed’ in your role championing the onsite customer experience, diving deep into research and understanding opportunities to optimize digital customer journeys, content and marketing campaigns.  Out environment is fast-paced and you need to be flexible, detail-oriented, and someone who thrives in ambiguity.

It’s an environment of constant innovation, ideal for people from various e-commerce and digital backgrounds who dream big, keeping the customer at the forefront, thrive on delivering smarter solutions to difficult problems and believe that anything’s possible when great minds work together.

This is a fantastic opportunity to showcase and enhance your specialist skills reporting to the Head of Digital as the Digital Platform Manager, your main responsibilities will involve:

• developing innovative solutions that always put our customers first, in addition to developing a deep understanding of our digital experience to review and challenge existing protocols
• guiding and advising your colleagues across the customer network, enabling them to better understand and deliver to our customers
• developing complex digital solutions for multiple customer segments with a range of customer adoption methods
• developing and supporting the personalisation program for digital marketing and customer engagement
• developing and executing communication plans and tactics that drives user engagement
• building & optimising onsite content and maintain the customer experience for category pages to drive product discoverability and engagement
• leading our digital operation plan to ensure all targets and key performance indicators are met
• driving strategic commercial decisions by having a 360 perspective on customer feedback and business needs
• creating and publishing online content to effectively communicate the icare’s core messages and support participants.

As Digital Experience Manager, your skills and qualifications will include:

• minimum 5 years’ experience managing customer focussed end – user digital journeys, marketing campaigns and projects
• proven experience in a digital environment (sector flexible)
• an ability to demonstrate you have applied customer segmentation techniques, applied emerging technologies and an understanding of value-based marketing principles
• experience developing hypotheses and running conversion optimisation tests (including A/B and multivariate)
• a good working understanding of digital analytics and personalisation tools
• producing and publishing online content to maximise SEO and SEM results
• a demonstrated ability to motivate, inspire, and lead cross-functional teams to deliver projects, including vendor management, engineering design and marketing
• a strong drive for results, ambitious to get the job done, with the ability to manage independently and take calculated riskscoupled with a strong track record marketing success, ideally within e-commerce or financial services industry
• developing and executing communication plans and tactics that drives user engagement.

We’re a new kind of organisation, one that’s as supportive and socially conscious as it is agile and explorative. Our DNA of commercial mind and social heart captures who we are at our core.

If you think you’re the right person for this role, send us your resume (up to 5 pages). Don’t delay as we’re assessing applications as they are received. We’d love to hear how your capabilities, achievements and experience set you apart.

We know our strength comes from the diversity of our people and so we want people with different experiences and backgrounds to apply. We recognise the importance of balance and flexibility and understand that it’s not a one size fits all approach, so we’d be happy to talk about and consider your specific needs.

If there are any accessibility adjustments you need to help you be able to apply for this role, or if you require any further information about the role, please contact Ben Duffield on (02) 9216 3751 for a chat.

Please note that you must be an Australian citizen or a permanent resident of Australia or a New Zealand citizen with a current New Zealand passport to apply for this role.

• icare is the brand of Insurance & Care NSW
• For more information about icare visit our website
• icare operates a direct sourcing model so no agency introductions will be accepted