Search Engine Optimisation Manager
This role delivers on the Bankwest strategy to do what matters to our customers
Summary about this job
Web Development & Production
Company: Bankwest Group Services
Location: Perth
Work type: Full Time
Salary: n\a
Phone: +61-7-9815-1258
Fax: +61-8-4276-7113
E-mail: n\a
Site: n\a
Detail information about job Search Engine Optimisation Manager. Terms and conditions vacancy
- Genuine career defining role
- Fun, vibrant inclusive work culture
- Relocation package offered
The SEO Manager supports the Digital team by providing analysis and recommendations on best practice SEO activity. The role delivers on the Bankwest strategy to do what matters to our customers by:
• using sound research methodology to craft a viable SEO roadmap that helps our Digital teams prioritise their backlog
• championing the use of data and use of best practice analysis tools to inform sound SEO decisions
• successfully managing SEO risk
• understanding customer needs and behaviours to identify online optimisation opportunities for Bankwest across all our digital channels
• employing sound problem-solving skills to react to SEO-related issues as they arise
• managing vendors as appropriate.
Your Responsibilities (not limited too)
• Contribute to and deliver SEO and content strategies across the Digital Customer Experience team, drive effective use of digital optimisation tools and technologies used within Digital including Adobe Analytics and relevant SEO tools.
• Create visibility of the customer experience journey including on-site and off-site data.
• Identify content gaps and work with and influence a wide range of stakeholders to optimise and create sustainable content solutions to fill those gaps.
• Create dashboards and reports that provide a unified view across the above data and drive actionable insights.
• Use voice of the customer data to complement insights from the above e.g. customer feedback surveys and social media.
• Facilitate the management and implementation of SEO practices for projects, and day to day business operations and processes as they relate to content publishing as well as collaborate closely with all members of the wider digital optimisation team to identify gaps in our SEO practices and content implementation with a view to continuously optimising the publishing of content and tools.
Your Skills and Experience:
• Advanced understanding of content marketing and digital marketing including paid search and display advertising.
• Proven ability to create, analyse and communicate analytics and performance metrics.
• Experience making decisions that are user-centred and data driven.
• Experience working on content strategy and IA.
• Strategic planning experience as it relates to content production and distribution.
Your Qualifications:
• Relevant tertiary qualifications in commerce, IT or communications as well as relevant certification or equivalent experience in SEO.
• A minimum of 5 years industry experience in an SEO role.
If you meet the above requirements and are looking for the next career challenge we would love to hear from you!