Lifecycle Marketing & Campaign Manager
Australian Unity are seeking to appoint an experienced Lifecycle and Campaigns Marketing Manager based at South Melbourne.
Summary about this job
Other
Company: Australian Unity
Location: Melbourne
Work type: Full Time
Salary: Attractive + bonus
Phone: +61-7-9023-9980
Fax: +61-8-7707-5907
E-mail: n\a
Site: n\a
Detail information about job Lifecycle Marketing & Campaign Manager. Terms and conditions vacancy
Australian Unity is a national health, wealth and living organisation with $1 billion in revenue, providing services to more than 750,000 Australians. We are a mutual organisation with over 320,000 members and employ over 7000 people. Our purpose is to help people thrive.
Your work at Australian Unity will be focused on helping others to thrive, and so we seek to create a work environment that supports you to thrive in your career. Our offering is to provide products and services that provide personal and community value. We have more than 175 years of experience helping our customers to thrive. We operate with commercial principles and with a strong social purpose to create community value.
Our products and services are designed to provide peace of mind and support for customers and members at important times in their lives. By catering for the whole person, not just their symptom or problem, we enable our members, their families and their communities to thrive. We believe that as a member-based organisation we are in the best position to look after the needs of our members and those in the broader community.
Based at our South Melbourne location, we are seeking an experienced Lifecycle Marketing & Campaign Manager, reporting to the Senior Lifecycle Marketing & Campaign Manager - Retail. This newly created role is responsible for the multi-channel development, oversight and execution of lifecycle strategies and campaigns for all products in the Retail platform (Banking and Health Insurance). To deliver and optimise marketing communications across all stages of the customer lifecycle, including on-boarding, utilisation, cross-sell, up-sell, retention and win back. To deliver a harmonized, customer-led experience and strategy that brings together brand, customer, product, sales and revenue objectives.
Remit:
This role is accountable for these key pillars:
- Lifecycle strategy, execution and performance
- Campaign Management
- Reporting & Tracking
To be successful in this role you will have:
- Experience in lifecycle marketing and marketing automation design and setup
- High level of exposure to the financial and health services industry dynamics including regulatory environment, compliance and credit risk.
- A high level of marketing experience and understanding. Proven success in developing marketing lifecycle and campaign strategies and executing acquisition campaigns delivering strong results.
- Have a very clear understanding of customer drivers in product adoption and usage
- Working knowledge of Operations, Risk, Compliance, Sales
This is a permanent role that will reward you with a challenging career and the opportunity to work for a leading Wellbeing company and join us at an exciting time of growth!
For further information, see our Careers website at www.australianunity.com.au
Join us and thrive!