CUSTOMER STRATEGY & INSIGHTS MANAGER
We are putting the customer at the heart of everything we do. An internal move has opened up a need for customer strategy & insights specialist.
Summary about this job
Market Research & Analysis
Company: Latitude Financial Services
Location: Melbourne
Work type: Full Time
Salary: +bonus +benefits +flexible working
Phone: +61-8-8895-7339
Fax: +61-8-8933-6799
E-mail: n\a
Site: n\a
Detail information about job CUSTOMER STRATEGY & INSIGHTS MANAGER. Terms and conditions vacancy
- Huge potential, growing brand | 2million + customers
- Highly engaged | fun & innovative marketing team | customer obsessed culture
- Research, Insights, Analytics, Modelling, Commercial Focus.
About the role:
This role exists to provide deep and rich customer and market understanding for Latitude, to generate insights and to leverage those insights to provide a customer strategy that enables growth for the Latitude business.
- Generate and leverage insights to provide a deeper and more defined understanding of our customers and the market we operate in.
- Define the lifetime customer value of our different segments and identify opportunities for growth in the market.
- Implement an ongoing insights program to deliver understandings on current and future customers and potential products
- Help drive growth by identifying key customer performance and planning opportunities to drive improved marketing effectiveness.
- Champion our growing customer focus and obsession.
About you:
You’re curious, analytical and customer centric. Your ability to decipher and analyse complex information into useful strategies and align them to business outcomes is second to none.
- Extensive marketing and analytics experience preferably within a services organisation.
- High level of marketing exposure and understanding of marketing strategies.
- Technically astute, you have data modelling skills. As well as the ability to extract insights and solve problems using qualitative and quantitative research and analysis.
- In depth experience in developing and leveraging customer research and insights.
- Brilliant communication and influencing skills along with strong commercial acumen.
If you have proven experience developing and designing customer strategies, leveraging insights through primary research. If you’re a down to earth, story teller with strong analytic capability. We’d love to hear from you!
What are the perks?
At Latitude, we offer a competitive salary, flexible working arrangements a diverse range of benefits and retail discounts, 5 - week annual leave program, health and wellbeing activities and so much more. Our offices in Docklands are cutting edge with subsidised cafe, games rooms, awesome customer focused collaboration spaces and all the tools to enable your success.
About Us.
We are a growing consumer finance business with over 2200 employees. We are the challenger brand in the market with high aspirations to make a difference; committed to creating great customer experiences and obsessed by better outcomes every day. Our business model includes a growing Direct- to- Consumer business in both personal lending and credit cards, as well as a partnership model for white label lending and credit cards. We operate in a dynamic environment within a business that is investing heavily in constantly improving the customer experience. We are in the process of transforming our business, placing our customers at the centre of everything we do. It’s an exciting time to be a part of Latitude Financial Services.
Note: You must be a Permanent Resident of Australia or an Australian or New Zealand Citizen to be considered for this role. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment.