Marketing Automation Specialist

Summary about this job

Detail information about job Marketing Automation Specialist. Terms and conditions vacancy

About Speakeasy Studio:

We believe the best work is done in good company.  Individuals who thrive from collaboration, welcome the challenge and are experts in their field.  People who aspire to produce globally renown work for Australia's largest brewer.  Welcome to Speakeasy Studio.

Carlton & United Breweries (CUB) is one of Australia's most iconic companies. Locally brewing some of Australia's most famous beers and ciders, as well as distributing some of the world's leading international brands. We know our consumers are evolving, and the way they engage with brands and each other is changing. We need to keep pace with our consumers and ensure the way our brands go to market evolves too, so to build Speakeasy Studio and embed it into the CUB business we've partnered with our media & communications agency PHD.

PHD is a strategic-led planning and buying media agency and is Australia's fastest growing media network. One of the most acclaimed media and communications agency networks globally; most recently winning "Media Agency of the Year 2017" at the Mumbrella and B&T awards. Working together, Speakeasy Studio will make sure we have the responsiveness and flexibility to connect our brands with our consumers in a more meaningful way.

We're looking for talented and passionate individuals to help build this dream, in what could be a career defining role.

The Marketing Automation Specialist Role:

Our Marketing Automation Specialist will be responsible for CUB's digital automation using Salesforce Marketing Cloud to build out our view of consumers enabling world class integrated communications campaigns.

The role's core scope will be focused on Email Studio, Web Studio and Advertising Studio with the development of future applications for the remaining Salesforce Marketing Cloud Suite to ensure our 1st Party acquisition strategy aligns with the entire data strategy for Consumer 1:1 initiatives.

What you contribute:

• Assist in the development and design of our eDM campaigns with the needs of our customers at the centre of journey orchestration
• Work with our marketing department to develop relevant touch points to enrich the customer experience all the way from awareness to conversion to repurchase
• Development the 1st Party data strategy
• Define, implement and manage all Salesforce Marketing Cloud campaigns - including our eDM content strategy, web, preference centre and profiling.
• QA testing across all campaign elements including copy, layout, links, dynamic content, URLs and analytics tags.
• Build testing frameworks (split testing, deliverability and tracking) for continuous optimization of engagement and conversion rates. 
• Campaign analysis, reporting, identifying and recommending opportunities for campaign optimisation

Who you are:

• Bachelor's degree in marketing, or equivalent work experience.
• Three to five years of experience working directly with marketing automation platforms, specifically Salesforce Marketing Cloud (full suite)
• Understanding of digital marketing strategies, customer journey building and marketing strategies- specific to building requirements for list contextual segmentation, workflows & triggered emails.
• Experience in and demonstrable understanding of responsive design, user experience, dynamic content and device compatibility.
• Strong numeracy, analytical, communication and interpersonal skills.
• Understanding of the latest trends, challenges, and capabilities in the marketing automation space.
• Strong project/time management skills & the ability to work effectively under tight deadlines. - Agile methodology

We're excited that our new in-house team will take CUB digital to the next level. If you'd like to be a part of the team please apply online.