SEO Manager

Summary about this job

Detail information about job SEO Manager. Terms and conditions vacancy

Officeworks is Australia's leading retailer and supplier of office products for home, business and education and is committed to helping make bigger things happen for our customers every day. As part of the larger Wesfarmers group, Officeworks has an extensive national footprint of more than 160 retail stores and employs more than 7000 team members. We have a strong values platform, which underpins the way we do business, and is focused on our community, the environment and our people.

We are currently looking for a SEO Manager to join our team based in our support office in East Bentleigh! We are looking for someone who is keen to do 3 days a week and this is a permanent part time role.

Reporting to the eCommerce Programme Manager, this role is to implement and drive the SEO strategy for Officeworks. The mainly responsible for day-to-day SEO initiatives as well as analysing organic traffic and driving audience growth through organic search channels across all platforms.  

Role responsibilities:

• Ensure the website is optimised according to the SEO (Search Engine Optimisation) best practices and guidelines
• Work on a SEO strategy to drive growth in organic traffic and ensure day to day trading is aligned with budgeted sales
• Support in recommending and implementing SEO initiatives as part of the range review process
• Conduct keyword research and provide recommendations for title and meta tagging, indexing, link building, keyword ranking, category naming, overall site architecture and other improvements
• Monitor and analyse site performance and review tracking metrics to provide solutions to improve search engine ranking
• Research and evaluate new traffic trends and identify new optimisation opportunities
• Provide SEO data analysis and insights as required
• Develop strategies for the effective management of designated content portfolios, including thorough product information pages, compelling product collections

Experience required:

• 3+ years’ experience working in a similar search engine optimisation role
• Analytical approach to developing SEO techniques and strategies
• Strong understanding of content optimisation methodology, digital marketing, design
• Understanding of all web-based tools and experience using content management systems
• Knowledge of user research methods utilised to inform and assess content and IA decisions
• Proven analytics experience using Adobe Analytics or similar is a key requirement
• Working knowledge across HTML, CSS, and JavaScript will be well regarded
• Ability to manage multiple priorities, and engage at all levels of the organisation is essential

Why us

A career at Officeworks is real, possible and exciting with the following on offer:

• Team member discounts across the Wesfarmers group
• Ongoing professional development including recognised management qualifications
• The opportunity to work within a fast paced, growing, innovative and inspiring Australian brand

When you join Officeworks you will become part of a team who are making bigger things happen…We are an equal opportunity employer and we are committed to a diverse, inclusive and flexible workforce. We welcome enquiries and applications from everyone in the communities which we serve.

No recruitment agencies please.