Marketing Manager - Medical device industry

Summary about this job

Detail information about job Marketing Manager - Medical device industry. Terms and conditions vacancy

• Marketing role in a fast-paced industry and growing multinational company
• Innovative products with a vibrant, positive and start-up-like culture
• Sydney CBD based with interstate and international business trips

Urgo Medical is a leading French company founded in 1880 and specialized in wound healing. The company is committed to furthering knowledge on the treatment of wounds and injured tissues, and offers innovative wound care solutions that help restore a patient’s life to its pre-injured state.

 The high standards and experience of health professionals have always been pivotal to the continued improvement of our solutions. As a sign of our commitment to continued innovation, we have doubled our research and development budget in the past 3 years. Historically a European player, ranked number 2 on these markets, Urgo Medical is now also established worldwide and constantly consolidating its position in Australia and New Zealand markets. The range of high-quality, innovative and sophisticated products is supported by more than 55 clinical studies, making of Urgo Medical the global leader in clinical evidence.

Position Summary

Responsible for the execution/deployment of company marketing brand initiatives, resulting in profitable core business growth and market share expansion. Responsibilities span channel marketing, marketing communications, events/tradeshows and all facets of inbound/outbound commercialization throughout the medical business in Australia and New-Zealand.

Key responsibilities of this role include, but are not limited to the following :

Key Accountabilities

• Implement brand strategies for the company with responsibilities of growing and nurturing brand performance.
• Develop campaigns that clearly demonstrate the company value proposition to the targeted customers segment. Support the campaign execution within the Sales Channels.
• Manage marketing communications including design and adherence of brand standards, and all forms of external communications while complying with TGA and internal regulatory requirements.
• Conduct end user demand generation programs and all facets of lead generation.
• Manage tradeshows and marketing events.
• Analyze market trends and potentials to improve brand strategies, demand generation and digital marketing.
• Employ marketing best practices such as customer segmentation, customer understanding, portfolio management, competitive positioning, and market assessment.
• Perform duties in accordance with established quality standards.
• Perform such similar, comparable or related duties as may be required.

Relationship Expectations

Internal:

• Direct report to Country Manager ANZ
• Peer relationship with Marketing Manager APAC and ANZ Sales Team

External:

• Key Opinion Leaders / Customers
• Associations
• Conference / Seminar Committees

Essential experience / Education / Knowledge and skills

• Education: Diploma in Marketing / Business or related discipline. Degree will be added advantage.
• Experience: 3 to 5 years of relevant product marketing experience in medical device/equipment industry and/or pharmaceuticals. Strong knowledge and experience with inbound & outbound marketing, campaign & demand creation, marketing communications & services and leads generation.
• Language Skills: Fluent English - oral and written.
• Ability to spend some time on the field.
• Proficiency in MS Office, Adobe Acrobat, Graphic Design & Publication tools and Internet media.
• Ability to generate high impact targeted set of market materials and campaigns.
• Strong analytical skills to track & interpret campaign results, and determine which tools and messaging to use in various situations where penetration is most variable.
• Excellent project management skills and ability to manage multiple priorities concurrently.
• Hands-on, detail-oriented and meticulous.
• Excellent communication (written and verbal) and relationship development skills.
• Ability & experience interfacing at all levels of the organization.
• Strategic vision while balancing successful execution
• Ability & willingness to lead and work in a start-up-like organization
• Self-motivated, self-organized, and able to work with minimum supervision

Only successful applicants will be contacted. Please apply through Seek.com or contact Clementine Cordier: [email protected]