Marketing Data Analyst

Summary about this job

Detail information about job Marketing Data Analyst. Terms and conditions vacancy

Why we have this role @ Showpo

• To be able to provide insight into a range of marketing activities, both analysis of activities and forecasting/predictive activities to help plan marketing activities.

• To be able to report to senior managers on marketing efficacy and efficiency

What key responsibilities does this job have @ Showpo?

• Reporting & analysis of marketing campaigns

• Setting, monitoring, and maintaining data quality standards

• Ensuring all relevant data is being collected in a useful and usable way

• Working with the business to help with dashboard planning

• Setting up and maintaining dashboards

• Providing insight into efficacy of paid marketing spend across a range of channels, and assisting with forecasting

• Able to calculate various marketing metrics such as LTV, CAC, and more

• Ability to segment customers based on various attributes, and understand how to apply those segments

• Understanding & working with different marketing attribution models

• Using data to identify opportunities to improve customer experience & grow revenue

• Locate and define new process improvement opportunities

• Identify data anomalies, investigate, and fix or provide recommendations

Qualities we look for…

• 2+ years previous working experience as a data analyst in an online centric environment

• BS in Mathematics, Economics, Computer Science, Information Management or
  Statistics

• Strong analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy

• Experience with a variety of marketing data sources, especially Facebook (paid and organic), Google products (Analytics, Adwords, Search Console), Instagram, Emarsys, and Magento

• Accessing various data sources by the most appropriate means: API, SQL, CSV, etc.

• A good understanding of advanced tracking, the use of pixels and click trackers, etc.

• Strong in SQL (especially with MySQL)

• Advanced Excel skills

• English. The people you'll talk to are native English speakers and you'll be asked to present your reports too.

• Experience with at least one dashboarding tool (Periscope, Tableau, Domo, Klipfolio, etc)

• Adept at queries, report writing and presenting findings

• Innovative and takes calculated risks

• Entrepreneurial mindset with the ability to think out of the box

• Start-up mentality - prepared to be hands-on

• Solutions focussed with position outlook

• Ability to thrive in a fast moving environment

• Passion for the business/industry

• Calm under pressure

• People willing to roll up their sleeves and do whatever needed to make things happen

It would also be great if you had…

• Experience with attribution software (Facebook AMT, Google Attribution, or similar)

• Experience in fast-fashion or online retail business

• Worked in a KPI focussed business

WIIFM?

• Opportunity to be part of our rapid expansion

• Working with a small team – gaining massive exposure to a fast fashion ecommerce business

• Personal growth and learning opportunities

• Work closely with award winning people in an award winning business