Senior Digital Acquisition Marketer (SEM) - Japanese/English Bilingual

Summary about this job

Detail information about job Senior Digital Acquisition Marketer (SEM) - Japanese/English Bilingual. Terms and conditions vacancy

• Be part of a brand new global marketing team
• Travel to Berlitz Tokyo offices
• Global brand with offices around the world

The Berlitz Japan team is seeking for a motivated and talented Digital Acquisition Marketer.

This role can be based either in Sydney or Tokyo.

You will have the opportunity to collaborate closely with the Sydney Global Marketing team whilst following the strategy and direction from the Berlitz Japan office. 

Working with a small team of world class marketing professionals, this is an opportunity for a data-driven performance marketer to own all aspects of the customer acquisition strategy to drive growth for Berlitz’s language learning programs

Benefits:

• Casual and flexible work environment
• Opportunity to work remotely and travel overseas - Tokyo
• Great CBD location, dog friendly office

Your core functions:

• Set the strategy, manage and execute all digital campaigns to support Berlitz’s student recruitment efforts, including channel selection and mix management, campaign strategy, multi-channel attribution, testing and tracking
• Cooperation with Global Marketing Team in Digital Acquisition domain.
• Manage all paid media channels, including search (Google and Yahoo), paid social, display and remarketing as we all recommend and test new channels
• Manage the paid acquisition media budget and be responsible for forecasting to achieve overall marketing goals
• Develop and implement a short term plan to take over management of PPC activities from external agencies
• Work with the web development and design team to drive and implement the acquisition landing page strategy and website conversion rate optimization
• Ownership of measurement, maintaining responsibility for website analytics and driving development and execution of onsite tracking, attribution analytics and end to end tracking
• Communicate customer acquisition strategies and insights to the marketing team and management
• Develop a set of dashboards and reports for internal and external communications
• Explore and suggest new ideas, processes, tactics and channels to constantly improve customer acquisition for Berlitz

Requirements:

• Fluent in Japanese and English

• 3+ years of proven experience in digital channel management.

• Experience with Google Adwords and other performance media platforms.

• Strong knowledge of web analytics platforms such as Google Analytics.

• Strong data-driven and analytical skills; ability to translate data and trends into digital strategies and actionable recommendations that align with the overall marketing objectives.

•  Proficiency in Excel or equivalent data management platforms.

• Time management skill and attention to detail.

Nice to haves:

• Previous experience within the education sector and / or client side.

• Ability to drive technical implementation of channel and website measurement solutions.

• Bachelor’s degree, preferably in Marketing/Advertising/Business/Statistics

About us

Berlitz has been influential in the way language is taught since the introduction of its world-renowned teaching method back in 1878. Today, more than 140 years on, Berlitz continues to lead the language instruction and teaching communication skills in more than 70 countries. Entering the Japanese market in 1966, Berlitz Japan has been offering our services for people of all ages, from business people who need to acquire languages for their business purposes to children who wish to learn and develop language skills for their future, at 64 locations and through online. In addition, our services are widely introduced in more than 4,800 companies.