CRM Coordinator

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Do you have a strong technical knowledge experience in: managing a CRM system?

Summary about this job

Direct Marketing & CRM

Company: Scarlett Recruitment Pty Ltd

Location: Sydney

Work type: Full Time

Salary: n\a

Phone: +61-7-4542-4482

Fax: +61-3-7754-2398

E-mail: n\a

Site: n\a

Detail information about job CRM Coordinator. Terms and conditions vacancy

CRM Coordinator

Do you have a strong technical knowledge experience in: managing a CRM system?

Our Client is a hugely successful wholesale business with a proud heritage and expert knowledge in Apparel and fabrics. They are currently looking for an experienced CRM Coordinator to join their ever-growing Marketing team. The role predominantly is responsible for the implementation and daily management of our customer contact and engagement strategy.

The responsibility of this role is to leverage a broad spectrum of best practice digital and CRM campaign management.

You will work report into the Head of Digital, you will deliver engaging CRM programs, driving business contribution and loyalty to their customer base. Assisting in the planning, execution and launch of all CRM campaigns. Segment, create and manage customer journeys, as well as tasked with keeping abreast of new innovations in this area and applying swiftly as appropriate to the overarching CRM and digital strategy.

You will be working in a fast paced and dynamic environment. You will work across end to end Customer Experience & Journeys, Social Strategies, CRM and Loyalty programs.

The CRM Manager is responsible for:

Build the customer journey, lifecycle and contact strategies
Build the capability, and deliver targeted activity based on customer purchase behaviour
Assist new CRM concepts for customer engagement
Develop digital assets and content for marketing campaigns
Define CRM objectives and roadmap to deliver the CRM strategies
Track and report on all CRM campaign results
Prepare regular reports in order to assess performance against business goals.
Execution of digital marketing related creative including EDM campaigns from briefing through to go live.
Develop and execute data driven CRM programs utilising our CRM technology and service providers.
Expand on current customer lifecycle management across EDM, SMS and Social in line with the business strategy and objectives
Develop, test and track performance of EDM and SMS content executions to drive improved engagement metrics
Maintain marketing reports to measure effectiveness of campaigns across all KPI’s Analytics & segmentation
Lead change and continuous improvement programs across the customer database, integrations and tools, retargeting.

This position requires an applicant with skills in

Marketing related qualification with minimum 2 years’ experience in a similar role across the digital space (commercially focused CRM role)
Understanding of Salesforce Marketing Cloud or similar platform
High level of copy-writing, proofing, Excel and editing skills
Strong analytical and problem-solving skills.
Experience in implementing campaigns across the digital space
Development & execution of supporting promotional program EDM activity
Can communicate effectively

Please note, only those applicants with relevant industry experience will be contacted in relation to their application.

To apply click APPLY NOW and attach a Word resume and your application will be directed to Nicole Houldey [email protected]

For further opportunities please see our website www.scarlettrecruitment.com.au

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