Campaign Analyst- SQL/ Unica

You will be responsible for a wide range of marketing analytics activities to help establish successful communication and marketing strategies for a new analytics team. You role will provide actionable insight to improve the return on investment from campaigns, and improve products and services. This includes post campaign analysis and providing recommendations to improve campaign performance, plus customer analytics to answer a wide range of business questions
 
Responsibilities include:

• Building campaigns, analysis, segmentation 
• Working with marketing and campaign execution teams on the planning and development of marketing campaigns and event based triggers
• Query campaign data stores and customer analytics database using SQL to build datasets that are the single version of the truth on campaign performance & deliver the results into self-serve dashboards using tableau
• Develop, evolve and measure appropriate metrics and tools to provide reports and analysis as actionable strategic insights
• Work with Core analytics teams to ensure that existing data quality is constantly improved

To be successful in this role you will:

• At least 2 years of experience with SQL
• Unica experience a huge bonus
• 3-6 yrs experience in either: Campaign Analysis, Campaign Execution, database marketing or customer analytics role. 
• Including campaign analysis. end-to-end campaign analysis including testing performance against control groups, A B testing & ROI calculations, execution 
• Ideally be familiar with campaign management tools (TERADATA/UNICA/SAS or Salesforce / Exact Target)