Senior Digital Analyst
Senior Digital Analyst Role in Melbourne
Summary about this job
Analysts
Company: Bluefin Resources Pty Limited
Location: Melbourne
Work type: Full Time
Salary: $120000.00 - $130k p.a. + Bonus
Phone: +61-7-4005-2515
Fax: +61-3-9892-2780
E-mail: n\a
Site: n\a
Detail information about job Senior Digital Analyst . Terms and conditions vacancy
A leading Australian service provider is looking for an experience digital analytics professional, to provide insights driving commercial revenue and improve online user experience.
Reporting to the Head of Digital and Customer Insights, you will support in developing digital analytics solutions and strategy.
Key Responsibilities
- Utilise Adobe Analytics to generate reports and analysis to support the business goals
- Use customer insights and segmentation to make the digital experiences more targeted and compelling.
- Drive the use of Adobe Analytics by creating audience segments, providing pre and post-test analysis
- Offer personalized customer experience by knowing their preferences and simplifying the digital interactions.
- Work across both marketing, big data, technology and development, to support both teams with analytics tracking and reporting
Key Requirements
- Proven background in creating data driven digital experiences using segmentation, audience selection, targeting rules, and tailored end-to-end digital customer journeys
- Adobe Analytics or similar tools experience.
- Experience planning, deploying and analyzing A/B tests to ensure that tests are valid, accurate, and statistically significant. Knowledge of Adobe Test & Target and Audience Manager.
- Experience in data mining and insights using tools like SQL/R/Python.
- Good knowledge of digital media, marketing and analytics; along with report creation
- Excellent stakeholder management skills
- Excellent verbal and written communication skills
- Tertiary qualification in a quantitative or technical discipline
The role is an opportunity to develop your digital analytics career within a fast paced and well established company who have set the pace for change within their industry.
For more information, please call Aditi on 03 83305003 or email on
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