Customer Insights Specialist

Summary about this job

Detail information about job Customer Insights Specialist. Terms and conditions vacancy

• Convert insights into actionable items
• Work across a wide variety of projects within a large retail organisation
• Newly created role in an expanding team

At Kmart, we are where families come first for the lowest prices on everyday items and our vision is to make everyday living brighter for all our customers, every time and everywhere they shop with us. 

As Australia’s brightest retail star, we have experienced great success in recent times but for Kmart this is just the beginning of our exciting journey ahead! We have big plans in place to ensure we deliver our vision and significantly expand our business. With more new stores opening across Australia and New Zealand, the growth of our online business and expansion into new markets, we are on a mission to improve the Kmart shopping experience for all our customers, who are at the heart of everything we do. There has never been a more irresistible time to join Kmart!  

We currently have an opportunity for an analytically minded individual to join our Marketing team as a Customer Insights Specialist.  This role will see you planning and implementing customer research for multiple parts of the business. 

Fostering a culture of continuous improvement and quality, you will provide high level of quantitative and qualitative customer insights to help Marketing shape customer/brand strategies as well as the following responsibilities;

• Responsible for liaising with internal clients to understand research needs and preparing market research briefs;
• Responsible for managing research agencies to complete research projects that are delivered on time, to specification and within budget;
• Jointly responsible for managing the online customer research community
• Responsible for leading research agencies & stakeholders in the analysis and interpretation of qualitative and quantitative research to identify customer insights and commercial opportunities;
• Responsible for stakeholder engagement and management to ensure research findings are ‘correctly’ interpreted and applied.

To meet the challenges of this role, you will ideally possess the following skills and experience;

• Relevant tertiary qualifications in Business/Marketing or similar (ideally combined with further formal training in Market Research and have obtained your QPMR)
• Prior experience in a similar combined qual/quant role (ideally with having worked either within a retailer or on a retail account within a research company.
• Advanced knowledge and commercial experience with research techniques and their implementation in a retail environment
• Questionnaire writing skills
• Managing a customer community panel including general liaison, running qualitative discussions and programming small quantitative questionnaires
• Ability to interpret research results, including internal customer analytics data and other secondary data sources and develop customer insights and commercial opportunities
• Quantitative and analytical skills, including interpreting cross-tabulations and sales data
• Report and presentation writing skills
• Communication skills, including influencing skills and presentation skills

You will benefit from joining an amazing business and a dynamic team who are all committed to the success of Kmart and providing our customers with a great shopping experience. Our values – Think Customer, Take Care, Live Integrity, Grow Together and Reach Higher will resonate with you deeply and you’ll enjoy being part of a growing, iconic Australian business that has a fantastic culture that is non-hierarchical, diverse and inclusive. Your work environment will be highly collaborative, fast-paced and progressive, with no two days the same!

You will be afforded autonomy and accountability in your role and have access to development opportunities across both Kmart and the Wesfarmers Group, excellent remuneration, an uncapped bonus scheme & access to Wesfarmers share plan (both for eligible team members), free parking and benefits program including a discount card for Kmart, Coles, Target and Officeworks.

So if this sounds like the perfect role for you – apply now!

At Kmart we aim to ensure our teams reflect the diversity of the communities in which we operate.

Candidates interested in this position should apply directly to this advertisement as we are not accepting applications from recruitment agencies.

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