Digital Marketing Coordinator

Summary about this job

Detail information about job Digital Marketing Coordinator. Terms and conditions vacancy

Helloworld Travel Limited is one of Australia's leading integrated travel businesses, providing specialist government and corporate business travel, wholesale products, franchised retail services and ticket distribution services across 8 countries.

Located in Melbourne in the Retail division of Helloworld Limited, the Digital Marketing Coordinator has responsibility of delivering the organisations digital marketing activity across all markets.

You will assist in the execution of the company's marketing strategy across the full digital portfolio including website, social media, email and search and affiliate channels.

Job tasks and responsibilities

• Assist in maintenance and new development of websites including content updates, XML distribution and analytics.
• Assis Manager with CRM support and trouble-shooting
• Manage database and utilise CRM to plan, execute and measure campaigns and activity across consumer and trade. Work with Marketing Team to develop a data strategy that includes lead nurturing, segmentation and retention
• Manage email templates / design, reporting and analytics, optimisation, set up automation and triggered communications to support data strategy
• Present and clearly articulate project plans, development related timelines, goals and results in a timely manner
• Develop and report customer and business intelligence gained from web and CRM analytics to aid business decision making
• Execute and optimise organic social activity and assist in content generation
• Assist in management of paid search activity and provide content
• Production of static images such as banners for use in digital channels
• Assist in the creation and management of user and process documentation as and when required
• Update the digital marketing budget, process invoices and assist in reporting

Skills and experience

• Degree qualified in Marketing / Communications or Technology
• Experience in digital space, ideally with a focus on data management and email campaigns highly desirable
• Experience of working with 3rd party email providers and CRM platforms highly desirable
• Proficient in developing and optimising HTML email communications (including design and build) highly desirable
• Database management including lead nurture, segmentation and retention
• Experience of working with a CMS to edit and create website content
• Ability to work unsupervised towards completion of committed tasks
• Ability to work under pressure in a fast-paced environment and meet agreed deadlines
• Proficient in the use of Microsoft Office packages
• Strong written and verbal communication
• Previous experience of working in the travel industry would be preferable but not essential

If you are interested in applying for this role, please send your resume by close of business 20 July 2018.

Only short listed candidates will be contacted. No recruitment agencies please.