Digital Marketing Manager

Summary about this job

Detail information about job Digital Marketing Manager. Terms and conditions vacancy

Founded in early 2015 and based in Sydney, Hireup is a trusted online platform and community for people with disability and their families to find, hire and manage support workers that fit their needs and share their interests. Whether it’s support with getting to work, catching a local footy game or taking the scenic route, Hireup gives people the tools needed to live the most flexible, seamless and supported life possible. With over 30,000 registered users in communities all across Australia, Hireup is a national network of local supports. As a purpose-led organisation, we promote a culture defined by its humanity, curiosity and creativity, and allow this to infuse our services, product and people.

At Hireup, we communicate from the heart, creating content that starts conversations, inspires action and encourages others to share in our vision. We take a thoughtful, strategic and creative approach to our marketing, communications and brand initiatives and work hard to build a community movement that amplifies the many and varied experiences of Australians with disability. Our team is comprised of people who share these beliefs and know how to use them in fuelling our growth and positive social impact.

Reporting to the CEO, the Digital Marketing Manager will be responsible for owning the digital marketing function. The focus of this role will be to lead digital marketing strategy and campaigns from concept to completion. The role comes with a large amount of autonomy, requiring the right person to be the creative, initiative-taking type who is eager to one day, step up into a senior leadership role, as the company continues to rapidly expand.

The big picture

• Join Australia’s fastest growing, for-purpose tech scale-up (we recently topped Deloitte’s Tech Fast 50 List)
• Design innovative, exciting and creative ways to engage and educate new and existing members of the Hireup community
• Make meaningful social impact through your work whilst being a part of a driven, specialist team

Priorities - the work

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising 
• Analyse results and report on performance against goals (ROI and KPIs) to identify new opportunities, always looking for the story in the data 
• Identify trends and insights, optimising spend and performance accordingly 
• Brainstorm new and creative digital growth strategies (including outside of core channels) 
• Plan, execute and measure experiments and conversion tests 
• Collaborate with internal teams to create landing pages and optimise user experience 
• Utilise analytics to evaluate end-to-end customer experience across multiple channels and customer touch points 
• Understand conversion points and optimise user funnels based on insights 
• Collaborate with agencies and other partners 
• Evaluate emerging technologies and provide advice on whether to adopt new tools where appropriate

Skills - the person

• Bachelor’s degree or above and 4+ years experience in a similar role
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with A/B and multivariate experiments
• Strong analytical skills and data-driven thinking with experience in lead generation, remarketing
• Knowledge and understanding of global ad platforms (Google, Yahoo, Bing, etc.)
• Ability to learn on the fly and exercise intellectual agility
• Experience in and optimising for: Google Adwords, Facebook Business Manager, Google Analytics, Google Tag Manager, UTM code construction and tracking in general
• Inclined towards taking initiative in a collaborative and integrated way
• Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives
• Approach work with high-energy, drive and internal motivation
• Qualities: adaptable, resilient, transparent, trustworthy, passionate and innately curious with the desire to further their leadership skills

The position is full-time and the salary will be dependent on experience. For more information about the role and how it fits within Hireup, contact our Talent Acquisition Manager, Jessica via [email protected] or on 0404 330 776.