Marketing Campaign Manager

Summary about this job

Detail information about job Marketing Campaign Manager. Terms and conditions vacancy

Expand your career in one of Australia’s fastest growing industries.
Opal Aged Care is one of Australia’s largest aged care providers, with 72 homes in four states and employs over 7,500 staff nationally.
Opal has one of the strongest growth trajectories in the industry with 8 new aged care homes scheduled to open in the next two years.   
  
About this key marketing role 
Jump into a significant role in the launch and positioning of new Opal Aged Care homes in local markets to lead end to end marketing campaigns and activity. This role will require some travel to new homes within our network.
  
Based at our Corporate Head Office in Sydney CBD, you will report directly to the National Marketing and Communications Manager. You will work with a small but solid team of four experienced marketing professionals, who have excellent aged care industry knowledge and experience, who will support you to become an expert marketer in this sector. 
  
Key responsibilities

Leading Marketing activity and end to end management of new home launches:

• End to end management of new home launches to meet agreed occupancy budgets. 2018 will include four new large aged care home launches in New South Wales, Queensland, and Western Australia.
• Manage market research, media schedules, campaign creative and marketing communications and events to position the home in new and existing markets with the local community (B2B and B2C).
• Develop a strong enquiry pipeline for the sales team through an EDM campaign using a pilot CRM system.
• Evolve and establish full end to end marketing and communications processes for new home launches.
• Develop initial B2B engagement strategy with local referrers in the area including delivering marketing communications and supporting the local sales team in delivering events.
• Develop initial B2C engagement strategy in competitive markets including supporting the local sales team in delivering events such as community information sessions and open days.
• Work with local sales and operational teams to identify opportunity for shared value and sustainable community relationships and engagements. Includes partnerships and sponsorships of bowls clubs, rotary clubs, medical and allied health community groups.
• Work with local teams and media partners to develop unique content and PR angles to sell in to media and support the positioning of the new home.
• Work in collaboration with other departments to deliver on key marketing and communications including signage, home specific and brand level marketing.
• Ensure new home teams are trained and inducted to the Opal brand and communications in line with guidelines.

Qualifications, specific skills and experience 

• Degree qualification in Marketing or Communications or equivalent degree experience.
• Minimum 5 years’ experience in marketing, campaign and events management.
• Comprehensive knowledge of event, promotions and campaign management systems. Includes experience with CRM and content management systems.
• Outcome and results orientated with the ability to manage multiple projects, meet deadlines and report on marketing ROI.
• Excellent stakeholder management skills with the ability to build strong working relationships at all levels of the business including internally and externally.
• Excellent organisational and project management skills.
• Creative skills, including writing and design management.
• You must be able to think on your feet, adapt to constant change and be willing to create processes when you find them lacking.  

All applicants must be willing to obtain a police clearance certificate via Opal's police check system and undergo pre-employment medical. You may also be required to attend a drug screen and complete psychometric testing.  

Please visit http://bit.do/OpalAgedCareCareers for a full listing of all our current vacancies at Opal Aged Care.