Customer Marketing Manager

Summary about this job

Detail information about job Customer Marketing Manager. Terms and conditions vacancy

• Proud of what we do - Our services are used by society's key players
• Opportunity for succession planning
• Sociable team environment

Civica has a global Glassdoor rating of 4.2. Check us out!

About Us

Civica builds software and provides IT and digital transformation services to support some of the most important organisations in our communities; like schools, libraries, local councils and State agencies. We work with some of the largest health fund providers bringing their services into the digital age. We support our customers with cloud-based services. Our products are market leaders, some of them are globally renowned. Civica in ANZ is part of Civica Group, a UK headquartered fast-growing global software enterprise, gaining increased profile in the local market.

Our team is proud to work within the sectors we do, where we make a real difference, contributing to the growth of the communities that we live in and accelerating the digital transformation of the public sector and associated markets. Want to join us and help continue our mission?

About The Role

Reporting to the Director of Marketing, you will be pivotal to the ongoing success of our Libraries and Education business. Part of the wider Marketing team, you will lead the planning & execution of key marketing programs for your business unit across Australia/New Zealand & Singapore. Adopting a customer-driven, market-back approach, you will collaborate with internal stakeholders including Sales, HR & Product development to deliver a holistic marketing and communication program.

This is a fantastic opportunity to step into a fundamental role within Civica with the opportunity for succession planning into a more senior Marketing leadership role in the future.  You will be working with the team that has developed two market leading products: Spydus, our globally recognised Libraries Management solution; and Civica Education Suite, recognised as Australia’s market leading student centric schools management solution for independent and jurisdictional schools.

As well as supporting marketing in ANZ and Singapore for our Library & Education solutions, working with our Singapore business unit to promote the wider Civica product portfolio as we pursue our strategy of penetrating new customer markets. The role also involves collaborating with our UK based Marketing team.

Responsibilities

• Plan and manage implementation of projects and campaigns within agreed timescales and budgets.
• Deliver consistent, relevant and timely communications for the business through a range of channels to increase customer engagement and support our culture and purpose
• Engage with the business to provide strategic insights that can drive more compelling development roadmaps that address customer need
• Develop thought leadership activities that help position Civica as a leader in our chosen markets
• Provide effective strategic marketing guidance to design, comms support and campaign execution; ensure key messaging is communicated through appropriate channels, collateral and digital media, in line with corporate brand and identity standards
• Work with Market intelligence manager to deliver competitive intelligence and industry insights
• Evaluate and report on activities to ensure clear visibility of deliverables and status, including monthly activity reports for International and Group management

• Support continuous improvement and champion marketing & communications and its benefits to colleagues.
• Work with the Marketing Director and senior marketing colleagues on marketing and business strategy.

About You

We are looking for a Customer Marketing Manager that is self-motivated and can manage priorities judiciously and work well under pressure and to tight deadlines. The successful person must have excellent verbal, visual and written communication skills. Other qualities include:

• Ideally our candidate will be degree educated in a relevant marketing discipline and have professional marketing qualifications, with post graduate work experience in an Enterprise  marketing function
• Strong experience marketing to or working with Education and Library sectors and driving campaign led marketing activities and educational marketing content is desirable. Experience of marketing technology solutions to Independent schools is also an advantage
• Good project management, organisational and content creation skills. 
• Experienced in conceiving and delivering impactful internal and external comms programs
• Good knowledge of the modern MarTech stack including content management systems and applications such as marketing automation platforms (Eloqua), CRM system(s) and office productivity software
• Good grasp of brand management and marketing communications
• Excellent customer orientation and appreciation of customer business value
• You are someone with ambition to develop your career in Marketing and who seeks the opportunity to attain a more senior marketing role in the future

Your Benefits

At Civica we believe our people are our biggest asset and we pride ourselves on cultivating a supportive and modern working environment; whilst providing you with the tools you need to get the job done. We will offer what you would expect in today’s modern work environments:

• Join a growing and successful business
• Genuine career development
• Flexible working conditions
• We are big on sharing celebratory moments, and they often involve cake! (We do gluten free options) – Friday Happy Hour is also a thing

What Next?

Do we sound like a good match? If so then we would love to hear from you! Please include a cover letter outlining how your experience, aspirations and values are a match, along with your resume and we will take it from there.

Civica is an equal opportunity employer and welcomes applications from all sections of the community.