SEO Manager

Summary about this job

Detail information about job SEO Manager. Terms and conditions vacancy

indago digital:

indago digital is one of Australia's fastest growing startups. Clients are spread across AU, NZ & the UK and include brands such as Expedia, Crown Resorts and Real Insurance. We're an agency that specialises in running acquisition campaigns and are proud of our focus on driving results, hence most of our new business wins coming via client referrals.

We've an awesome culture and offer perks such as;

• 25 days' holiday
• Access to a personal $2,000 annual training budget
• Half day Fridays in the summer months (one a month)
• Company bonus scheme
• Company rewards scheme
• Standing desks

If you're keen to build your career, have a say in the way your working day is structured and work on clients whose focus is digital then we could be your next agency.

Traits:

We are looking for an industry leader who can think for themselves rather than regurgitate what they have read. You should be an avid reader of all relevant SEO and marketing blogs / publications.

As well as your SEO skills you need to bring something additional to enhance our business and culture. We are looking for passionate and opinionated people that are not socially inept but are proud to be unique. 

Overview of the Role:

The desired time split for this role is as such:

• Technical – 30%
• Content Production and Distribution – 20%
• Team / Account Management – 35%
• Product Development – 15%

The main focus of this role is to ensure that client SEO targets are met and that clients are effectively communicated to.

Main Tasks Include:

• Planning out sustainable SEO campaigns based on current industry best practice, research and client data
• Managing clients and explaining SEO in layman's language
• Reporting and communicating strategies and results
• Obtaining results and keeping clients happy
• Keeping abreast of new techniques and technologies
• Drive growth and cross sell into client base
• Evolve and help shape the overall SEO product

Responsibilities

SEO

• Have a sound grasp of all aspects of SEO; technical, content, links & social
• Keep abreast of new techniques and technologies
• Be able to use all relevant SEO tools (Including Excel)
• Ensure your technical knowledge continues to grow
• Show enough creativity to produce content strategies
• Build a network of sites that your clients can publish content to

Account Management  

• Understand clients' goals and success metrics, marketing, seasonality, USP's, product set and competitors
• Acquire a deep understanding of clients' websites, internal challenges, capabilities, development plans and work with Client to enhance their website/s offering
• Hit client goals, objectives and expectations
• Develop, manage and coordinate campaign strategies for multiple clients
• Manage client, publishers and 3rd party agency communication flow
• Provide suitable reporting and analysis on all campaigns
• Analyse ongoing results to identify campaign trends and key insights to help meet and exceed client goals
• Grow and nurture a strong relationship with all relevant contacts on the client side including senior management
• Utilise internal tracking tools to report on pre-agreed business metrics
• Provide client training as and when required
• Present to clients – confidently be able to talk through; strategies, concepts, techniques and results

Strategy

• Working with clients to devise KPI's and goals
• Build a strategy that ensures the SEO campaign hits pre-agreed KPI's and goals
• Follow the strategy unless it is not working in which case be able to augment it to get the campaign back on track
• Ensure efficiencies are made by the proper use of purchased and free tools
• Allocate clients budgets to maximise the client's return on investment

Reporting

• Check performance on a regular basis and ensure all results are communicated with clients in an effective and timely manner
• Ensure where available relevant financial data and ROI / ROAS is communicated back to the client
• Ensure all client facing reports include insights, commentary and recommendations
• Ensure the quality of work generated is of a high standard, exceeding client expectations

Product Development

• Understand the commercial side of SEO and plan how to expand and evolve the product
• Devise tests, analyse performance and produce conclusions to help shape the product
• Identify and implement changes or adopt to new industry practices

Business Development

• Work with the Business Development Manager to provide data necessary for new sales pitches
• Help price up new clients to ensure results can be achieved
• Attend potential client meetings as and when requested by the Business Development Manager
• Help sell and present search to potential clients as required

Personal Specifications

Education & Qualifications

• (Preferred) Degree in either a;
  • business, science or statistics related discipline
  • IT or computing related discipline
  • literary, language or journalism related discipline
• GAIQ (Google Analytics Individual Qualification)

Industry Knowledge:

• Familiar will current SEO software's & browser plug in's
• Familiar with additional analytics' packages
• Excel to an intermediate level (vLoop Ups, Pivot Tables, IF functions)
• Understanding of a variety of CMS systems
• Working knowledge of HTML, JavaScript & CSS, & an advanced understanding of server-side concepts such as PHP, ColdFusion, RoR, .Net, etc.
• Good knowledge and understanding of the Australian digital media marketplace & trends.

Experience

• 3+ years' experience in SEO
• Experience in outreach, link acquisition, content marketing & content creation, with proven results.
• Client services experience (agency background is an advantage)
• Working on well know and complex brands