Digital Marketing Associate
We are seeking a Digital Marketing Associate to drive in the planning and execution of key marketing strategies.
Summary about this job
Marketing Assistants/Coordinators
Company: Point Hacks
Location: Melbourne
Work type: Full Time
Salary: n\a
Phone: +61-7-5200-4775
Fax: +61-2-9647-9041
E-mail: n\a
Site: n\a
Detail information about job Digital Marketing Associate. Terms and conditions vacancy
Point Hacks is an independent publisher, based in Melbourne, who is dedicated to providing the best guides, deals and tips for more frequent flyer points in Australia and New Zealand.
We are seeking a Digital Marketing Associate to drive in the planning and execution of key marketing strategies.
Our business is entering a new period of growth and is looking for an individual who is a quick learner, can wear many hats and is not scared of change. This is a new role, with opportunities for growth and autonomy.
The role will be based in the Point Hack’s office in Brighton, Victoria and will be working closely with the editorial, product and technology members of the team.
Responsibilities
- Execution of Point Hacks’ digital marketing strategies, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Work with editorial, product, design and technical team members to execute the agreed digital marketing plans
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with agencies and other partners
Requirements
- Bachelor’s degree in marketing or a related field
- At least 2-3 years of experience working in digital marketing
- A desire to work in a fast-paced, evolving environment and an eagerness to ‘wear many hats’
- Strong analytical skills and data-driven thinking
- Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g. Google Analytics)