Digital Marketing Analyst
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Leading Company, Well Known Australian Brand
Summary about this job
Digital & Search Marketing
Company: Talent Insights Group Pty Ltd
Location: Sydney
Work type: Full Time
Salary: n\a
Phone: +61-3-7280-8151
Fax: +61-7-3760-1233
E-mail: n\a
Site: n\a
Detail information about job Digital Marketing Analyst. Terms and conditions vacancy
- Digital and Multi Channel Campaign Analytics
- Customer and Marketing Analytics- Using SQL and Adobe Analytics
- Fantastic Company Culture and Career Progression
You will take a leading role in digital analytics and data segmentation for the business as well as having a clear understanding of campaign effectiveness. Focusing on customer level data you will deliver structured and insightful analysis leading to the improved marketing strategies.
Key Responsibilities:
- Management of online performance tracking tools with Google Analytics 360
- Increase the commercial performance of all digital marketing activity using web analytics to define user journey improvements
- Recommend tagging strategies and implementation guides for tagging, targeting, A/B testing, multivariate testing, and strategic initiatives
- Analyse and identifying key digital KPIs
- Interpreting data and analysing results using statistical techniques
- Experienced user of SQL and Google or Adobe Analytics or Exact Target
- Passion for data and delivering meaningful insight
- Ability to communicate complex data effectively to a variety of audiences via a variety of means
- Highly numerate and analytical mindset
- Highly organised and process-driven
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