PR, marketing manager

Образование

• 2007 - 2012: Public Relations. УрФУ (ранее УрГУ и УГТУ-УПИ), Institute of Physical Culture, Sports and Youth Policies, Public Relations, очная. Екатеринбург

Места работы

2010 - : PR/Marketing assistant,

Tutti Frutti
- work with customers;
- making presentation for the WNBC 10 channel;
- press-releases writing;
- help customers to make a purchase decision.
- became a team leader in few weeks;
- create prom activities for Tutti Frutti;
- responsible for the internal communications.

2013 - 2015: PR-manager, Екатеринбург

Brand Studio RA4
- promotion of restaurants - Donna Olivia, Maccheroni, Bukowski Grill, Mammas Big House, Bierhof, Жадина Говядина, Кинза и Базилик;
- holding shares for customers, work in social networks, development of different advertising and PR campaigns;
- participate in the development of advertising campaigns, slogans and corporate identity;
- filling social networks with unique content (copywriting);
- interaction with mass media and mass media representatives;
- developing of anti-crisis activities / anti-crisis PR;
- constant mass media monitoring (Internet sources);
- PR-support of activities and special events;
- working on creating special event digests for restaurants.

2013 - 2013: PR and advertising manager, Екатеринбург

PARAMON, Издательская группа
- increasing customers loyalty to the "Vibirai" magazine and brand awareness;
- development of commercial offers to attract sponsors for events;
- building media relations
- placement of outdoor branding;
- maintaining social networks;
- preparation of presentations

Projects: "Golden Fork - Winter", "Wrong Film Festival", "I want to be the chef"

2011 - 2013: PR and advertising manager, Екатеринбург

Red Pepper, Philip Morris International, Trest Parking
Project "GlavElka":

- media relations (TV, radio, print). Project coordination in EXPO Center;
- work in the media center;
- making presentations at the sponsor's enterprises;
- preporation of reports on the release of information about the project in the press;
- daily media monitoring;
- providing media content to journalists.

Project "Brand Ambassador Marlboro":

- developement and implemention of creative promoting methods for a new product Marlboro «Clear Taste»;
- interaction with the international top managers of Marlboro;
- creation of WOM - effect;
- was awarded by a trip to Italy to MotoGP for showing one of the best results of work in this project.

Project "Trest Parking":

- development and partial implementation of PR-campaign to promote Rotary parking in the market. The results of the works built up my graduate work on the topic: «PR-campaign as a way to promote a new product on the example of the company "Trest Parking." Mark - "excellent";
- participate in construction exhibition "Build Expo - 2012"