Директор по Маркетингу

Образование

• 2001 - 2004: Enterprise Management. Moscow State University of geodesy and cartography, , .
• 1993 - 1999: Optical-Electronic Systems. Moscow State University of geodesy and cartography, , .
• 1989 - 1999: Electrical Equipment on Industrial Enterprises. Moscow Industry college, , .

Места работы

2010 - : Head of Research & Strategic Planning Departament,

The largest machine-building holding unites more than 20 largest companies
pricing
forecasting
strategic planning
research

2007 - 2010: Area marketing & sales director Russia and CIS (distributors network),

OTIS Russia
• Development and implementation commercial sales strategy of lifting equipment
• Creation and increase distributor network and training distributors
• Preparing programs of distributors motivation
• Definition and making a suggestion of new goods and services
• Region development strategy in according with market trend
• To assembling and preparing shot/long-terms sales forecast
• Managing and support distributors on big projects

2005 - 2007: Head of Business Unit ( Garage Equipment for Heavy-Duty Truck),

AVIA3N leader of automotive market staff 3000 people
• Building Up business direction from beginning
• Management of 30 employees: marketing, sales, technical service, logistic, purchase, finance departments
• Creations and implementation of marketing & advertising strategy
• Open & development new distribution channels as heavy duty truck, construction
• Preparation of: - Business/investment plans, Marketing plans, Budgets.
• Marketing research and analyze and estimation of future strategic trends
• Elaborating programs of sales stimulation and dealers motivation
• ATL campaign
• Negotiation and sign agreements with Russian and foreign producers for the benefit of the company
Achievements:
• Building Up business direction from beginning
• Payback period (operational costs) to the 18-th month from the creation of the business unit.
• Official dealer status for 15-th European producers (such as Finkbeiner, SKF, SNR…)
• Implementation the KPI
• Taking part in business-process description

2001 - 2005: Marketing manager,

ENERGY SAVING TECHNOLOGY Thermal insulations and package materials
• Development of marketing & advertising strategies
• Management, calculating and coordinating marketing budget
• Choice of perspective market segments
• Elaborating programs of sales stimulation and dealers motivation
• Assortment policy, goods movement control/stock analysis
• ATL campaign
• Pricing
• Forecasting
• Preparation and carrying out of presentations, exhibitions, seminars
• Organisation production: commercials, layouts for print, POS-materials, articles in mass media, Web design
Achievements:
• Set up of marketing department from 0 point
• Promotion the “Energoflex” thermal insulation materials to new market segment (packaging materials).
• Keeping& increase in market share although big investments from competitors, pushing out from the marke

2000 - 2001: Senior marketing manager,

Polyflex DUPONT Cyrel Photopolymer Plates, and Platemaking Equipment
• Management, calculating and coordinating marketing budget
• Training seminars and presentations for clients
• Sales planning and forecasting
• Competitors activity analysis
• Marketing and technical services coordination
• Advertising and print materials
• Management of 2 employees

1999 - 2000: Marketing Specialist,

MASTERPAK Printing-House
• Analysis of polygraphic services and raw materials market
• Pricing
• Media planning, advertising performance evaluation
• Identification of needs, commercial offers
• Advertising materials booklets, advertising leaflets, souvenir products