Brand and Digital MarComms Manager

Summary about this job

Detail information about job Brand and Digital MarComms Manager. Terms and conditions vacancy

• Creative role with international scope!
• Be the brand custodian!
• Create amazing content and digital journeys!

If you’re looking for a creative brand leadership role with a heavy digital and communications component with lots of autonomy and influence in domestic and international markets, this could be for you! 

The Company

With a strong New Zealand heritage providing technical, retail based solutions to their customers, this global company also has several  overseas subsidiaries, making them a real NZ success story.

As they enter an exciting new phase of growth, a pivotal part of their strategy is focused on their brand and digital presence.  While they enjoy a strong position in domestic and international markets, there is a huge opportunity to influence, educate and persuade customers through their brand and digital strategies.

The role

As the brand and digital expert, you’ll be responsible for the look, feel and tone of the company brand portfolio, translating strategy into key programmes of work.

Working closely with product and international ‘in-market’ teams, these key areas will be the focus of this role: -

• Ensuring global ‘brand excellence’ is maintained and developed
• Digital platforms perform to a high level –  internally as well as for channel and end  customers
• Core content creation – with the help of your team, creating engaging content that can be used around the world

So this is a role which has a great mix of strategy, creative and execution!

Your ability to gain insights and spot trends will ensure company websites remain engaging, relevant and supportive of a customer’s pathway to purchase.  With your thinking, strong communications skills and the support of a highly capable team), the local marketing teams worldwide will also have access to great content(whether it is brand or  product marketing related), designed to engage customers in the most compelling fashion in te most suitable medium.  And with the technical products, you’ll ensure the brand and messaging ‘fits’, speaking clearly to customer needs and moves beyond the basic features and benefits story.

You’ll also enjoy leading a small team who will help execute in areas such as content loading, website coordination and graphic design.  You’ll provide guidance and opportunities for them to develop.

You

With your digital marketing leadership and strong feel for ‘brand’, you’ll understand how to take technical products and create powerful, engaging websites and content which influences customers’ journeys.

Having worked for an NZ exporter or as part of a global company , you’ll understand what it’s to work with international stakeholders.  Balancing empathy and guidance, you’ll show awareness of local trends while enforcing some of the more critical brand messages.

You’ll understand how CMS systems work as well as SEO/SEM and the power of analytics to influence digital strategy and tactics. 

Most of all, you’ll enjoy working with technical products and people, to create engaging content which really influences customers in a variety of ways…we want to engage hearts and minds not just list benefits!!

As a leader, you’ll show a supportive, nurturing and empowering style which will develop those in your team.

This company has a great heritage and is about to move into an exciting phase with even more international opportunities.  Reporting into an experienced ‘Head of Marketing’ this is an exciting opportunity for career growth and ‘creative challenges’!!

Apply online now!