Copywriter Strategist

Summary about this job

Detail information about job Copywriter Strategist. Terms and conditions vacancy

OUR CLIENT IS SUUUUPPPPERRR EXCITING!!!!!!

We are delighted to be helping them to find their first Copywriting Strategist - read on if this sounds like you!!!

Culture:
Our client's culture is still a ‘start up’ one - one of innovation, curiosity and doing. Everyone who is in the business is not afraid to get their hands dirty and is provided with autonomy if initiative and ability to deliver is demonstrated. There is a key requirement to be both hands on and strategic – an ability to develop strategy and implement roll out. A willingness to learn new ways of operating both technically and culturally as the business grows is key. The preference is for someone who has a similar knowledge of innovation, a keen interest in up and coming technologies such as blockchain, and a similar set of core values/beliefs.
  
Hiring Manager’s Management Style:
Autonomous, solution orientated, fast paced and responsive.
  
Company’s policy on reviews and raises:  
They conduct regular reviews and salary adjustments, usually every 6 months.
  
What is creating the need for this hire:
Expansion of the main project in line with the new blockchain initiative. This involves further development of the app, building in blockchain components and scaling up the vision of the project to target both individual users for the app as well as businesses and developers for protocol integrations. This position is targeted at headlining the development of the new market rollout of the businesses new Protocol Projects.
 
What does a day look like:
Successful candidates will be required to generate 1-2 x quality blog articles per week, in addition to having oversight over social media channels – twitter, facebook, telegram. Adequate ongoing support will be provided during first 1-2 months, with goal of up-skilling and becoming autonomous in this role. Our client wants this candidate to be able to observe posting and content tactics of other players in the space and figure out what types of posts and content they should be engaging in to improve on what the other players are doing. They have all required support resources in house to aid generation of top quality content for posting, however baseline design/photoshop and video editing skills would be ideal (which can then be polished by our more advanced internal staff).

What other areas of the company will this role interface with:
Design, Development, Marketing, Business & Executive – close interaction across all departments.
  
Will this role require traveling? How much on average: 
Role will be primarily based in Auckland CBD offices, however there is high possibility of regional and international travel for conferences etc
  
What would exclude an otherwise great candidate from being successful:
The ideal candidate needs be able to focus and deliver at a high level in required areas, but must also be open and willing to assist across other areas of the business as required to achieve overall project goals. Transparency and communication are key. Needs to be able to identify a problem and come up with a potential solution or output, which can then be presented to team for sign off.
  
What is the toughest challenge the candidate will face:
For our client, being a start up in such an ever-changing industry, priorities often change on a weekly basis and there is less of a structure in terms of direction. The biggest challenge will be balancing getting up to speed on their project/industry happenings, while simultaneously needing to produce high quality material output. There will be full support for this candidate from right across the team from developers to executive team, but it will be a fast paced and multi-faceted process.
  
Why would a Rock star candidate want this role:
This is a role for a star intermediate level content writing expert with a solid knowledge in copywriting and familiarity in social media. There is growth in this role to step up into a Head of Content/Head of Community role within a fast growing start up and apply their knowledge and experience to the most cutting edge areas of the tech industry. This is a fully funded tech company with some amazing local and international partnerships, with the sky as the limit. Candidate success will only be limited to their ability to help the company and projects take off.
  
What types of projects will this candidate be working on:

• Research and analyse strategies of players in the industry, find opportunities to leg up on what they are doing, and implement.
• Strategise and implement online digital initiatives
• Produce well articulated post-able content on social and blog platforms
• Generate market interest in the product

What new technologies that would be appealing to a potential candidate:
This candidate will work across an innovative decentralised blockchain based project. They will not be lacking for new areas to learn and dive into, no matter whether business or technical minded.
  
What would an ideal candidate need to accomplish or be a “rock star” on in order to accomplish the objectives of the position or project:

• Operate with pace and cadence
• Have a strong curiosity and interest in the secure communication and decentralised communication space.
• Be extremely autonomous, possess initiative and competence
• Be a solid team player and contributor
• Can work with and engage at a very high level of stakeholder  

What are the top 3 absolute skill requirements for this role:
Well...there are 5!!

• Excellent content writing ability with outstanding grammar
• Copywriting capability is key
• Familiarity and experience with a range of social platforms (twitter, telegram and facebook are the core ones)
• Design skills (video, photoshop etc. – basic)
• Familiarity with contextual content posting (social posting strategies) > they know what to do with images, blog posts and video content etc when provided, to get good promotional exposure across online platforms.

Which skills are most important to them: 

Capability to content/copyright at a high level, ability to learn about new technologies within a short timeframe, content posting strategy experience.
  
To Apply:

Please send samples of your Copywriting in the form of a portfolio through to [email protected] with a CV attached.