Senior Performance Marketing Specialist

Our client is a digital agencies which has been going strong for about 8 years, they are based in the city and are quite a tight knit team.  Culture and spirit is quite important for them. They strive on their hard work, always achieving the best results for their clients.

About the Job:  
We’re looking for a search and social specialist with great optimisation skills, analytical skills with a creative flair to deliver amazing top-notch results to our clients as bringing positive impact to client’s advertising goals is what we pride ourselves for.

Responsibilities:

• Reporting: analyse data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance.
• Ensure proper tracking, attribution, and consistency across diverse programs and channels
• Provide conversion-focused ad creative direction and occasionally write ad copy based on past data learnings.
• Monthly reporting based on insights, competitive insights and prepare recommendations.
• Bids optimisation, Budget allocation, Budget optimisation.
• Keyword research, campaign setup and optimise campaigns towards high ROI goals.
• Close monitoring of campaign to ensure goals achieved.
• Use data from Facebook as well as our internal multi-touch attribution tools to expand, evolve, and optimise paid social media campaigns.
• Search + Social strategy & implementation.
• Testing new strategies, optimisation techniques and refine them continually.
• Responsible for leading the strategy as well as building and optimising paid social + search media campaigns.
• Apply appropriate analysis and optimisation techniques to aggressively scale paid media campaigns on Facebook + AdWords if needed.
• Run both prospecting and retargeting campaigns that successfully push potential customers down the purchase funnel.
• Work closely with the Advertising team and provide thought leadership, strategic insight, and clear communication (written and verbal) to exceed KPIs and hit deadlines.
• Staying current with best practices, strategies, legislation and industry standards related to social media marketing, analytical & eCommerce tactics.

Requirements:  

• 5 years performance marketing experience
• High analytical + creative copywriting skills.
• 2+ years managing conversion-focused digital advertising campaigns with ROI-related KPIs highly regarded although not essential.
• 2+ years managing Facebook Ads highly regarded although not essential.
• Highly proficient in Facebook’s Ads Manager and/or Power Editor.
• Experience in Google Analytics or other analytics software.
• Loves data, analysis, and optimising campaigns.
• Great analytical skills, competent with excel.
• High accuracy with weekly and monthly reporting.
• Have the ability to translate data into actionable insights.
• Highly responsive, and able to setup campaigns and reporting within strict deadlines.
• Comfortable with A/B testing tools and methods to prove statistical significance between ad and target market variations.
• Comfortable at quickly using Excel for data analysis and manipulation (pivot tables, modeling, etc.).

Personal Attributes:

• Good with numbers, and could present data with high accuracy.
• Someone who could work in an autonomous role. Self-motivated.
• Highly responsible, and honest, with open communication.
• Very hardworking, and hungry to learn.
• You love chasing a challenge, thrive on fast-paced environments and are hungry for success.
• Persistent and would not give up even though a task seemed hard to start off with.
• Highly coachable and is able to follow instructions.
• Have access to fast internet and ability to communicate clearly via Skype.
• Ability to check on client campaigns and report results into a Google Spreadsheet daily.
• Open to constructive feedback, hungry to learn, and hardworking who doesn’t mind putting extra hours into perfecting their craft.

Please send your updated CV to [email protected]