Product Marketing Manager - International Focus

All vacancies of New ZealandMarketing & CommunicationsProduct Marketing Manager - International Focus

You're the evangelist for our product propositions and have overall responsibility for putting products and services into the hands of customers.

Summary about this job

Product Management & Development

Company: Autogrow

Location: Auckland

Work type: Full Time

Salary: n\a

Phone: +64-4-164-3339

Fax: +64-9-470-5754

E-mail: n\a

Site:

Detail information about job Product Marketing Manager - International Focus. Terms and conditions vacancy

  • We're solving real problems for growers of crops - globally
  • Innovation is at the centre of who we are - we're changing the rules
  • This role requires someone dynamic, thoughtful and action-based

Who are we?

Autogrow is an AgTech venture disrupting the world of controlled environment crop production. We’re committed to a fast growth strategy with focus on the U.S. market.

Autogrow is in the business of combining its deep knowledge of technology, data science and plant biology to provide industry changing products and solutions to its customers. We enable them to increase yields, reduce costs and find innovative ways of growing that weren’t previously available; we solve real problems.

In keeping with a tech venture; we’re an environment of bean bags, walls of living plants, a purpose-built research grow room and cool desks that go up and down! And that’s just at our global headquarters - it’s a fraction of what makes Autogrow amazing. We’re a fast paced fun team in a “growing” industry.

Autogrow is headquartered in Auckland, New Zealand, and an office in the United States.

The Role

We’re looking for a dynamic personality, who thrives on challenges, learning new things and being part of a creative problem-solving team. You’ll be hard working, enthusiastic and with a positive personality who thrives on success and getting amongst our market and customers. You’ll be responsible for having the pulse of the market.

Reporting to the Head of Communications, you will be responsible for developing product positioning, messaging and competitive differentiation. Enabling sales; to inform the strategic positioning of the product to customers, partners, and market influencers. You’ll be the evangelist for our product propositions and have overall responsibility for bringing to life the products and services that come out of the technology area of the business. This is a hands on role, where you are responsible for everything from the design to getting the detail done.

This person will:

-          Define market position

-          Undertake competitor analysis

-          Refine customer segmentation

-          Product positioning & messaging, including features and benefits

-          Pricing strategy

-          Creating a launch plan, content and own the campaign

-          Develop the marketing collateral and data sheets

-          Arm sales with the knowledge and tools to be successful

-          Demonstrate the product and its benefits

Who are we looking for?

 We're looking for someone that:

  1. Has experience with international (or export) product marketing
  2. Has a clear ability to work well with others;
  3. Proven track record of effective collaboration with a cross-functional team;
  4. Has effective problem solving and decision making skills;
  5. Has well developed expertise in execution of campaigns and generation of sales leads;
  6. Has presence to lead this activity;
  7. Has been in technology-led businesses;
  8. Understands how to listen and add-value to all the ideas that will undoubtedly come in, in a Structured Approach;
  9. Has an eye for detail such that you understand a customer's pains and is able to explain how this product will solve their problem;
  10. Has the attitude to really understand the market sector we operate in;
  11. Will fit seamlessly into our culture (it's really important to us);
  12. Can demonstrate success previously – how did you "turn the dial"?

Responds for Product Marketing Manager - International Focus on FaceBook

Read all comments for Product Marketing Manager - International Focus. Leave a respond Product Marketing Manager - International Focus in social networks. Product Marketing Manager - International Focus on Facebook, LinkedIn and Google+